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Think of what you did this past weekend. Did you watch a summer blockbuster? If you're anticipating crowds for new releases, chances are that you ordered movie tickets from your phone and visited the theater to actually watch the movie.
Maybe you used Seamless or another service for meal delivery, but that was probably just a fraction of the meals you ate - you also went to a summer barbeque or local restaurant. That's pretty typical. In fact, according to the U.S. Department of Commerce, over 90% of commerce activities still occur offline.
Yet, until now, we haven't been ability to directly tie physical visits and sales to mobile activity. Location unlocks insights into physical behavior as they occur. By knowing the places people go, marketers gain visibility into who their customers are, what they need, and how to influence their decisions.
In fact, location is becoming one of the fastest growing segments in media, especially in mobile. Researchers at BIA/Kelsey predicted that location-based mobile advertising will grow faster than overall mobile advertising, and will represent 43% of mobile ad budgets by 2019....
To help marketers unlock the power of location, xAd has released its first e-book, The Location Marketing Playbook. Useful tips.