Public Relations & Social Marketing Insight

A good logo conveys the message and essential truth of a brand. Whether you’re interested in creating your own logo or finding the right designer, there are a variety of resources available to develop your logo with relatively little cost.

Here is a list of tools and resources to create a logo. There are guides to logo design, sites to hire designers, online logo makers, and logo galleries to find inspiration and network with the logo design community.

Can you imagine the morning without a tasty cup of coffee? No coffee, no workee – nothing wakes you up better than a cup of coffee. In this showcase you’ll see how coffee companies do their best to attract customer to their brands, as I have put together the best coffee branding examples for your inspiration.

Brown and white color dominate in this sphere as they are associated with coffee beans. Attractive cups and vivid paper packages make all the difference – Let me know in the comments bellow which one is your favorite coffee branding example....

Logoshuffle is a powerful automated logo builder which allows anyone to generate infinite alternative logo designs customized to your preferred brand name, tagline, font and color scheme. Once you have input your brand name, tagline and preferred color scheme Logoshuffle displays nine alternative designs.

You can request additional sets by simply clicking on the Shuffle button. Designs that suit you can be saved and kept until you decide which one to buy.Icons are outsourced and licensed from the NounProjec. Pricing: free to use for generating new logo designs. You pay only to download the final high quality version. A 400x400 .PNG version of the final logo you have created costs $29....

Instagram unveiled a new logo Wednesday, and it may well go down as one of the biggest design fails of the year.

The brand's famous skeuomorphic icon, a virtual representation of a physical camera, was beloved almost universally, and is one of the most instantly recognizable logos in tech. For some reason, Instagram felt it was dated. It was "beginning to feel, well… not reflective of the community, and we thought we could make it better," Ian Spalter, head of design at Instagram, writes in a Medium post (which also goes into its new, broader visual identity).

The ellipsis in that sentence is telling. It seems to indicate a confusion of purpose. If only the ellipsis had turned into a real pause—and they'd put on hold this instinct to ditch the key symbol of the brand's personality.

As often happens with logo redesigns, Instagram goes into great detail about the creative decisions that went into this one. The brand says it started off trying to "modernize" the original mark. That produced a "brighter, flatter option" that wasn't working. So, they began an effort to work the rainbow and camera lens into a different mark entirely—hoping to produce "a more modern app icon that strikes a balance between recognition and versatility."...

When building a brand, there’s nothing more important than your logo – and no one wants to look dated. That means more experimentation with on-going trends, the resurfacing of classic styles and a few new surprises along the way. Without further ado, here are the 2016 logo design trends we’re sure you’ll love this year.

On the other side, a brand new look has emerged from the rapid development of new technologies. The expansion of the Internet, responsive design, grid-layouts, and UX/UI practices has influenced how a logo needs to fit into this world. 2016 logos are breakout stars focused on leading the pack through innovation. A common tactic to turn heads is the embracement of bright, eye-catching color.

The past decade focused on simplicity, and the reduction of logo embellishments. With the increased priority on user centricity, many designs are streamlined, yet lacking originality. The desire to incorporate both these traits in order to be branded as unique is at the heart of 2016 logo trends....

Cats are everywhere in our culture. Since ancient times, they have been regarded as special, and have been afforded a cherished place in our lives because of their characteristic independence, intelligence, quickness and elegance… it’s no wonder people have been using cats in artwork and design for millennia.

Today you’ll find cats not only all over social media, but also in branding. Cat logos are all the rage because people are eager to associate themselves with the many of (p)awesome kitty qualities....

A logo is the strongest symbol of a brand. It's what consumers stop at when scanning the shelves, trying to choose between 20 seemingly similar products. These signs and symbols helps people to make decisions faster, and it helps people to feel like they made the right purchasing decision.

That means the colors, shapes, and fonts you choose for your client's brand image are essential to not only making them recognizable but also creating a sense or trust or authority or affordability or even excitement -- whatever emotions the company wants to be associated with. Colorfast created the below infographic to detailing how influential color, font, and shape choice is when crafting a logo. Learn the science behind how we interpret these small symbols...