Public Relations & Social Marketing Insight

Branding is a key part of building any business. But what if you are the business? When promoting yourself—as all consultants and freelancers must do—one of the first steps is to create a strong, recognizable logo that conveys who you are, both as a person and as a company.

Sound complicated? It can be. But luckily, there are some incredibly successful branding role models who can show you the way—professional athletes. Though many of them are part of a team, top athletes also have specific personal brands that accompany them wherever they go.

So, how do you create a personal logo that’s inspiring and enticing (and represents the essence of who you are, of course)?Let’s check out how some of the pros have done it...

Logo design is a very important part of building your brand’s identity. “Branding” yourself, is the best way to represent who you are and what you are all about. If designed properly, logos can have an enormous impact on your company’s success.

In this post I have assembled an amazing collection of fresh new creative logos for you to be inspired by. I am confident that these new logo designs will get your creative juices flowing. So with no further ado here is your latest dosage of beautifully designed logos. Enjoy!...

Every business, be it big or small, needs a logo for recognition and establishing an identity. However, not every business gets it right. There are some common mistakes we commit when designing a logo.

These mistakes cause us not just embarrassment but loss as well.Let’s have a look at six logo design mistakes committed by designers and business persons that cause logos to fail:

...Think of your brand’s logo like that crazy shirt. You want it to stick out in people's minds, allowing them to recall your brand later on.

Maybe it's something unique in your logo, or something awesome your brand has done. Either way, your logo should be front of mind for your audience, and associated with your brand and product.

Your logo says a lot about you, and can be very powerful. Have you ever wondered why Coca Cola rarely changes their famous red logo? Or why Pepsi spent a lot of money rebranding back in 2008? What about the highest valued brand in the world? Take a look at some of the most well known logos and brands in the world, researched and compiled by RubyMediaCorporation, and see what the hidden meaning behind each one is....