Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Fast & Free Logo Makers You'll Love

Fast & Free Logo Makers You'll Love | Public Relations & Social Marketing Insight | Scoop.it

The logo is the most essential part of making any brand recognizable. Hiring a professional designer to create a custom logo can definitely be expensive, especially for most small business owners and individuals who don’t have the budget.

 

Fortunately, there is a seemingly endless supply of Web-based solutions to help you create logos with relative ease - and these are some of our favorites. Once you're done, head on over to Logo Rank, an AI tool that critiques your new logo design. ...

Jeff Domansky's insight:

Free logo makers ahead. Check them out.

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22 beautiful real estate logos that close the deal - 99designs Blog

22 beautiful real estate logos that close the deal - 99designs Blog | Public Relations & Social Marketing Insight | Scoop.it

Like all business, those in the real estate realm should be seeking uniqueness, clarity and memorability in their branding.


So how do you go beyond the overused and generic images of houses, skyscrapers and rooftops? We’ve got 22 great creative examples of people who got creative with their real estate, property and mortgage company logos.

Jeff Domansky's insight:

Customers are searching for uniqueness, clarity, and memorability in their branding. Here's some of the best real estate logos from 99designs.

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The Precarious State Of Logo Design

The Precarious State Of Logo Design | Public Relations & Social Marketing Insight | Scoop.it

Three weeks ago the Metropolitan Museum of Art—known colloquially and now formally as "the Met"—unveiled a new logo and identity system designed by the international firm Wolff Olins. The response from critics was swift and fierce. Influential typographer Erik Spiekermann harped on the logo's proportions and "forced curvy shapes"; New York Times critic Michael Kimmelman accused the museum of pandering to younger audiences; and Justin Davidson, of New York magazine, compared it to a typographic bus crash. Ouch.

It’s a familiar scenario with logo and identity reveals—the images get passed around the Internet, critics weigh in, and the peanut gallery follows. Such was the case with Google, Airbnb, Hillary Clinton's campaign logo, the Olympics, and the rebrand that (arguably) sparked incendiary "logogate" culture: Gap.

Jeff Domansky's insight:

Critics are everywhere. I like The Met logo a lot – it's classic and classy.

Marsien's curator insight, March 14, 2016 7:21 AM

Critics are everywhere. I like The Met logo a lot – it's classic and classy.

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45 New Innovative Logo Designs for Design Inspiration

45 New Innovative Logo Designs for Design Inspiration | Public Relations & Social Marketing Insight | Scoop.it

Typically, a logo’s design is for immediate recognition. The logo is one aspect of a company’s commercial brand, or economic or academic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market.


Logos are also used to identify organizations and other non-commercial entities. These types of corporate identities are often developed by large firms who specialize in this type of work. However, if you want to save some bucks and want to design your logo then there are many sources to get logo design inspiration. Infact, we might able to help you by presenting this showcase of Highly beautiful, original and creative logo designs for your design inspiration.


All of these logos are very creative and following different trends like PhotoFill, Concealed, VariDots, Candy Stripe, Flip Flop, Sequential, but most importantly Texting which is a common element among all of them. Also, try to catch how they created using specific colors combination, typography adjustments and font selection....

Jeff Domansky's insight:

What an exceptional collection of logo designs. Creativity with your coffee. Highly recommended viewing!  9.5/10

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Psychology of Colors, Fonts & Shape in Logo Design

Psychology of Colors, Fonts & Shape in Logo Design | Public Relations & Social Marketing Insight | Scoop.it

A logo is the strongest symbol of a brand. It's what consumers stop at when scanning the shelves, trying to choose between 20 seemingly similar products. These signs and symbols helps people to make decisions faster, and it helps people to feel like they made the right purchasing decision.


That means the colors, shapes, and fonts you choose for your client's brand image are essential to not only making them recognizable but also creating a sense or trust or authority or affordability or even excitement -- whatever emotions the company wants to be associated with. Colorfast created the below infographic to detailing how influential color, font, and shape choice is when crafting a logo. Learn the science behind how we interpret these small symbols...

Jeff Domansky's insight:

Learn how consumers interpret color, font, and shape choice in logo designs.

Adriana Kachivache's curator insight, December 3, 2015 3:39 PM

Learn how consumers interpret color, font, and shape choice in logo designs.

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55 Extremely Creative and Beautiful Logo Designs for Inspiration

55 Extremely Creative and Beautiful Logo Designs for Inspiration | Public Relations & Social Marketing Insight | Scoop.it

Logo design holds a very important role in the promotion of any brand. A logo is the main identity of an individual or a corporation. The logo design process is very complicated as it requires incorporating the complete image of a person or a company into one single image that would be used for this purpose for years.


A logo must be creative, otherwise it won’t stay in the minds of the viewers and thus, the brand would be forgotten too. A logo may be predefined or exaggerated depending on the need of the client. But the most important thing in logo designing is the, “less is more” strategy...

Jeff Domansky's insight:

Creativity with your coffee: 55 must-see logos.

Grafik Werks SA's curator insight, March 31, 2015 4:17 AM
Beautiful #Designs
Esther Barrientos Ferrando's curator insight, April 25, 2015 1:26 PM

Amb una petita y clara explicació de la funció que té el logo en una empresa, després exposa 55 dissenys de logos per a que ens inspirem. 

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Top 10 logo design trends for 2015 | Creative Edge

Top 10 logo design trends for 2015 | Creative Edge | Public Relations & Social Marketing Insight | Scoop.it

From the days of hand cut letterforms, through the wave of digital technology and into current day, logo design has wonderfully transformed, adapted and shape-shifted. What logo design trends lie ahead in 2015?Here are 10 predictions based on logo designs of recent times....

Jeff Domansky's insight:

Since the early days of design, logos have transformed, adapted and shape-shifted. What logo design trends lie ahead in 2015? Here's 10 predictions from 99 Designs. Creativity with your coffee and recommended viewing for designers, bloggers, creative marketers and PR pros.  9/10

Radosław Kwieciński's curator insight, January 15, 2015 3:06 PM

Trendy w projektowaniu logotypów na rok 2015. Dla aktywnie pracujÄ…cego grafika - bezcenne.

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5 Controversial Logo Redesigns | Notes On Design

5 Controversial Logo Redesigns | Notes On Design | Public Relations & Social Marketing Insight | Scoop.it

For large companies and multinational corporations, rebranding can be a slippery slope. Design trends change with time, so logos often need to be revisited to keep a company’s brand fresh. Because a good logo is so iconic, companies must strike a balance between contemporizing their brand while staying true to the original design.


The following are 5 logo redesigns that divided audiences and stirred up no shortage of controversy....

Jeff Domansky's insight:

Logo redesigns don't always go as planned

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The 13 Most Drastic Big Brand Logo Changes Ever Seen

The 13 Most Drastic Big Brand Logo Changes Ever Seen | Public Relations & Social Marketing Insight | Scoop.it

Lots of cool logos and creative inspiration... What were they thinking and how and why did their logos evolve?

Jeff Domansky's insight:

Nice nostalgia trip and a bit of marketing history.

Karoly Domonyi's comment, May 13, 2013 10:30 AM
Old logo is best!
Jeff Domansky's comment, May 13, 2013 3:09 PM
Can't agree with you there Karoly LOL.
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30+ Beautifully Inspiring Logos | GoMediaZine

30+ Beautifully Inspiring Logos | GoMediaZine | Public Relations & Social Marketing Insight | Scoop.it

Your logo is a visual representation of everything your company stands for. And with a statement like that, who wouldn’t be overwhelmed? It can be a difficult undertaking to sum up you or your clients’ entire brand identity in just an image or logotype. So where do you begin? Inspiration is the first thing that comes to mind. Here at Go Media we often ask clients to send us some logos they like to get a sense of their aesthetic taste. Of course we have an in-depth discovery meeting where we glean as much information about their company to create the most representative logo for their brand....

Jeff Domansky's insight:

Oh, c'mon. You know you want to take creativity break with your coffee. ;-)

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9 Logo Design Trends to Keep Aan Eye on in 2017. Minimalism, Animation, Line Art and 6 More

9 Logo Design Trends to Keep Aan Eye on in 2017. Minimalism, Animation, Line Art and 6 More | Public Relations & Social Marketing Insight | Scoop.it

As we said in the “9 graphic design trends you need to be aware of in 2017”, this is the year when we are witnessing a growing desire for counterbalancing the doubt with authenticity and simplicity. And we can see this not just for general graphic design trends, but also for web design, packaging, print design and especially for logo design trends.   


That said, let’s take a closer look at the logo design trends that define 2017. Some of them are new, other are older trends that confirmed the last year and will become more popular in 2017....

Jeff Domansky's insight:

From line art and animated logos to negative space, we've gathered 9 logo design trends to watch for in 2017 illustrated with 37 logo examples.

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Generate infinite logo designs until you find the right one: Logoshuffle

Generate infinite logo designs until you find the right one: Logoshuffle | Public Relations & Social Marketing Insight | Scoop.it

Logoshuffle is a powerful automated logo builder which allows anyone to generate infinite alternative logo designs customized to your preferred brand name, tagline, font and color scheme. Once you have input your brand name, tagline and preferred color scheme Logoshuffle displays nine alternative designs.

 

You can request additional sets by simply clicking on the Shuffle button. Designs that suit you can be saved and kept until you decide which one to buy.Icons are outsourced and licensed from the NounProjec. Pricing: free to use for generating new logo designs. You pay only to download the final high quality version. A 400x400 .PNG version of the final logo you have created costs $29....

Jeff Domansky's insight:

Logoshuffle is a useful automated logo builder. Take it for a test drive. 

El Monóculo's curator insight, October 29, 2016 4:51 AM

Logoshuffle is a powerful automated logo builder. Take it for a test drive.

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10 big logo design trends for 2016 - The Creative Edge

10 big logo design trends for 2016 - The Creative Edge | Public Relations & Social Marketing Insight | Scoop.it

When building a brand, there’s nothing more important than your logo – and no one wants to look dated. That means more experimentation with on-going trends, the resurfacing of classic styles and a few new surprises along the way. Without further ado, here are the 2016 logo design trends we’re sure you’ll love this year.

Jeff Domansky's insight:

What exciting logo design trends will 2016 hold? 99 Designs shares 10 can't-miss styles we're sure you'll love this year.

Brandmoor's curator insight, March 7, 2016 12:14 PM

What exciting logo design trends will 2016 hold? 99 Designs shares 10 can't-miss styles we're sure you'll love this year.

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7 Logo Design Trend Predictions for 2016

7 Logo Design Trend Predictions for 2016 | Public Relations & Social Marketing Insight | Scoop.it

On the other side, a brand new look has emerged from the rapid development of new technologies. The expansion of the Internet, responsive design, grid-layouts, and UX/UI practices has influenced how a logo needs to fit into this world. 2016 logos are breakout stars focused on leading the pack through innovation. A common tactic to turn heads is the embracement of bright, eye-catching color.


The past decade focused on simplicity, and the reduction of logo embellishments. With the increased priority on user centricity, many designs are streamlined, yet lacking originality. The desire to incorporate both these traits in order to be branded as unique is at the heart of 2016 logo trends....

Jeff Domansky's insight:

What's ahead for logos in 2016?

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Here's What 22 Famous Logos Would Look Like If They Swapped Colors With Competitors

Here's What 22 Famous Logos Would Look Like If They Swapped Colors With Competitors | Public Relations & Social Marketing Insight | Scoop.it

We already know what makes a successful logo—remember, simplicity is key. But what about its color scheme? 


A Brazilian graphic designer, Paula Rúpolo, recently experimented with 22 major brand logos, swapping the colors of a brand's logo with that of its competitors. The results are mesmerizing and, surprisingly, viscerally unsettling. 


"There's something unbelievably awkward and uncomfortable about seeing globally-familiar brand logos wearing someone else's clothes," as Rúpolo puts it.


For brands like Dunkin Donuts and Sprite, where the design is minimal and the brand relies on color to make its logo pop, the outcome is especially off-putting. For others, like Amazon, where there's very little color to begin with, the swap totally overwhelms the design. ...

Jeff Domansky's insight:

This is a fun creative exercise. Enjoy it.

Philippe Hassel's curator insight, August 26, 2015 3:25 AM

C'est encore les vacances pour certains, un article distrayant...

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27 Useful Logo Design Tutorials and Tips | WDL

27 Useful Logo Design Tutorials and Tips | WDL | Public Relations & Social Marketing Insight | Scoop.it
I’m a web designer, but on a number of occasions I have been asked to design a logo as part of a web design project. I normally take on the task, but I don’t consider myself a logo design expert by any means. I know I have a lot to learn about this particular skill. If you’re like me and think you could learn more about logo design, then here are some very useful tutorials for you....
Jeff Domansky's insight:
Love logos? Here's a great collection of tips on logo design and a little creativity with your coffee. Recommended reading 9/10
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The best of identity design 2014

The best of identity design 2014 | Public Relations & Social Marketing Insight | Scoop.it

So another year comes to a close and BrandNew have published their now traditional  ‘The Best and Worst Identities of 2014′


In which (as the name suggests) they highlight the Best and the Worst of Identity design, all in their opinion of course, but they are usually pretty spot on.


Overall I agree with most of the selection of the good and the, ahem, not so good (to put it politely). Here’s a selection of some of our favourites of the year….

Jeff Domansky's insight:

Creativity with your coffee. Enjoy these inspiring visuals. Recommended viewing. 9/10

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The ultimate guide to logo design

The ultimate guide to logo design | Public Relations & Social Marketing Insight | Scoop.it

A lot goes into a great logo design. While a logo seems like just a little thing to create, it represents an entire company or brand, and must convey identity, values, and more. You can’t think of it as just a “little” design job. It can be the most important design a company has, and one that guides future design and branding decisions. With this guide you’ll learn all the steps necessary for creating a fantastic logo for your own project or a potential client’s.

Jeff Domansky's insight:

Creativity with your coffee: some lessons, some logos and some inspiring designs.

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15 Corporate Logos That Contain Subliminal Messaging

15 Corporate Logos That Contain Subliminal Messaging | Public Relations & Social Marketing Insight | Scoop.it

Subliminal logo messages: Have you spotted them before?

Jeff Domansky's insight:

Lots of fun and you may find a few subliminal elements to logos that you haven't noticed before.

Marcel Magem Rico's curator insight, April 21, 2015 5:10 AM

Recull de logos amb possibles missatges darrere.