Public Relations & Social Marketing Insight

Branding is a key part of building any business. But what if you are the business? When promoting yourself—as all consultants and freelancers must do—one of the first steps is to create a strong, recognizable logo that conveys who you are, both as a person and as a company.

Sound complicated? It can be. But luckily, there are some incredibly successful branding role models who can show you the way—professional athletes. Though many of them are part of a team, top athletes also have specific personal brands that accompany them wherever they go.

So, how do you create a personal logo that’s inspiring and enticing (and represents the essence of who you are, of course)?Let’s check out how some of the pros have done it...

Every business, be it big or small, needs a logo for recognition and establishing an identity. However, not every business gets it right. There are some common mistakes we commit when designing a logo.

These mistakes cause us not just embarrassment but loss as well.Let’s have a look at six logo design mistakes committed by designers and business persons that cause logos to fail:

Logo design holds a very important role in the promotion of any brand. A logo is the main identity of an individual or a corporation. The logo design process is very complicated as it requires incorporating the complete image of a person or a company into one single image that would be used for this purpose for years.

A logo must be creative, otherwise it won’t stay in the minds of the viewers and thus, the brand would be forgotten too. A logo may be predefined or exaggerated depending on the need of the client. But the most important thing in logo designing is the, “less is more” strategy...