Public Relations & Social Marketing Insight

A good logo conveys the message and essential truth of a brand. Whether you’re interested in creating your own logo or finding the right designer, there are a variety of resources available to develop your logo with relatively little cost.

 

Here is a list of tools and resources to create a logo. There are guides to logo design, sites to hire designers, online logo makers, and logo galleries to find inspiration and network with the logo design community.

Cats are everywhere in our culture. Since ancient times, they have been regarded as special, and have been afforded a cherished place in our lives because of their characteristic independence, intelligence, quickness and elegance… it’s no wonder people have been using cats in artwork and design for millennia.

Today you’ll find cats not only all over social media, but also in branding. Cat logos are all the rage because people are eager to associate themselves with the many of (p)awesome kitty qualities....

Instagram unveiled a new logo Wednesday, and it may well go down as one of the biggest design fails of the year.

The brand's famous skeuomorphic icon, a virtual representation of a physical camera, was beloved almost universally, and is one of the most instantly recognizable logos in tech. For some reason, Instagram felt it was dated. It was "beginning to feel, well… not reflective of the community, and we thought we could make it better," Ian Spalter, head of design at Instagram, writes in a Medium post (which also goes into its new, broader visual identity).

The ellipsis in that sentence is telling. It seems to indicate a confusion of purpose. If only the ellipsis had turned into a real pause—and they'd put on hold this instinct to ditch the key symbol of the brand's personality.

As often happens with logo redesigns, Instagram goes into great detail about the creative decisions that went into this one. The brand says it started off trying to "modernize" the original mark. That produced a "brighter, flatter option" that wasn't working. So, they began an effort to work the rainbow and camera lens into a different mark entirely—hoping to produce "a more modern app icon that strikes a balance between recognition and versatility."...

Picking out the latest trends in branding, identity and logo design in 2012.

 

Logo design and branding trends are all around us - and whether you work as an identity designer or are just interested in the intricacies of branding design, we've trawled the web and blogs to bring you the latest trends in logo and branding design.

 

Notable sources are Bill Gardner's excellent Logo Lounge and its 2012 trend report, which includes many excellent insights – and is pretty much the authority on logo design trends) and Franklin Till's trend report for Computer Arts Collection....

Via brandideas, mojo3

We’re so excited to have finished 2015 off with a bang! Last December, we ran the third certification contest for Logo & Web. See below for the contest’s top 20 entries and find out why Jimdo’s multi-talento Brent Gummow thinks they out-shined their competition.Let’s start with the winner:...