Public Relations & Social Marketing Insight

Every business, be it big or small, needs a logo for recognition and establishing an identity. However, not every business gets it right. There are some common mistakes we commit when designing a logo.

These mistakes cause us not just embarrassment but loss as well.Let’s have a look at six logo design mistakes committed by designers and business persons that cause logos to fail:

Logo design holds a very important role in the promotion of any brand. A logo is the main identity of an individual or a corporation. The logo design process is very complicated as it requires incorporating the complete image of a person or a company into one single image that would be used for this purpose for years.

A logo must be creative, otherwise it won’t stay in the minds of the viewers and thus, the brand would be forgotten too. A logo may be predefined or exaggerated depending on the need of the client. But the most important thing in logo designing is the, “less is more” strategy...