Public Relations & Social Marketing Insight

Retailers are trying hard to catch up with consumer demand for products in-store, online, on mobile and other emerging channels. While 90% of US shopping is still done in-store, the value of online, mobile and other channels is increasing quickly. 

CB Insights recently published a fascinating report on 72 companies using technologies like wearables, augmented reality and beacons to bridge the gap between digital and physical shopping. Today, we’re looking at eight of these tech innovators in the coupons and rewards, and loyalty segments to keep you up-to-date with the latest digital tools for retailers.