Public Relations & Social Marketing Insight
443.6K views | +2 today
Follow
Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Ad Age's Magazines of the Year 2016: See All the Winners

Ad Age's Magazines of the Year 2016: See All the Winners | Public Relations & Social Marketing Insight | Scoop.it

It's a challenging time for magazine publishers, right? Of course, because it's a challenging time for anyone in the business of creating content and attracting audiences -- even (or especially) pure-play digital companies.


The truth is, there are countless Silicon Valley startups, propped up by venture capital, that would kill to have the revenue of any of the magazine brands on our 2016 Magazines of the Year list.


Starting with The New Yorker, which is the Magazine of the Year (read our storyhere), and followed by the diverse range of titles (presented below in alphabetical order) that round out our list, these are modern content brands that are mastering print and digital. They're iconic, they're beloved by readers and advertisers and, get this, their bottom lines are about generating actual revenue. --The Editors...

Jeff Domansky's insight:

Ad Age's 2016 Magazines of the Year are iconic, beloved by readers and advertisers, and their bottom lines are about generating actual revenue.

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Flipboard Brings Its Mobile Magazines To The Web | TechCrunch

Flipboard Brings Its Mobile Magazines To The Web | TechCrunch | Public Relations & Social Marketing Insight | Scoop.it

Beyond distribution and a better user experience, being web friendly fits into the Flipboard business plan. The company has begun selling full-page ads mixed in with regular content like what you might see in a high-end print magazine. Larger professional publishers, including the owners of this publication, currently have revenue-sharing agreements in place for their own magazines, but the company plans to expand that to other content and curation creators.


Around two million magazines have been created since the March launch of the DIY tool, and many of the top ones are being curated by enthusiasts rather than pros — photography, maritime shipping, beer, and GIFS are some example themes. There’s a lot of additional reader attention to sell against.


But what about the publications trying to figure out their online (and mobile) business models? Why should they want Flipboard to get a piece of their precious few remaining ad dollars via alternative destinations like native apps and now its own web links?For some of them/us, the answer is going to be that they don’t have the resources to build good web sites and mobile apps anyway. For others, it’s that they can build their own products but don’t know how to monetize them well....

Jeff Domansky's insight:

Could this be a digital magazine Renaissance? Flipboard's early results are impressive. Take a look at several excellent digital magazine examples in this post.

No comment yet.