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Magazines Show Highest Return On Ad Spend

Magazines Show Highest Return On Ad Spend | Public Relations & Social Marketing Insight | Scoop.it
From www.mediapost.com - June 15, 2016 6:15 PM

According to a Nielsen Catalina Solutions (NCS) study, magazines deliver the highest return on advertising spend (ROAS), with an average return of $3.94 for every dollar spent on advertising.

The study, which was presented today at the Advertising Research Foundation Audience Measurement 2016 conference, revealed the next closest media platform is display advertising with a ROAS of $2.63.

“Over the past year, there has been a preponderance of evidence to prove the effectiveness of print advertising and the power of magazine media to both tell and sell,” stated Linda Thomas Brooks, president and chief executive officers of MPA – The Association of Magazine Media....  

Jeff Domansky's insight:

This study confirms the obvious. magazines are very well targeted, create an attractive environment for both readers and advertisers, and if your product is appropriate, the return is strong.

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The Paris Review Turns 60!

The Paris Review Turns 60! | Public Relations & Social Marketing Insight | Scoop.it
From www.huffingtonpost.com - March 18, 2013 1:54 AM

In 1953, writers George Plimpton, Harold L. Humes, and Peter Matthiessen banded together to found The Paris Review, the famed magazine that gave voice to literary giants like Ernest Hemingway and Jack Kerouac. Today the formidable institution is celebrating an impressive 60 years in operation....

Jeff Domansky's insight:

Whether you're a designer, a reader, literary type or student of the Beat Generation, you'll be in awe at these covers. WOW!

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What’s ‘The Gist’ of it?

What’s ‘The Gist’ of it? | Public Relations & Social Marketing Insight | Scoop.it
From www.marchpr.com - March 22, 2013 9:24 AM

Thanks to text messaging and social media sites like Twitter that have reduced much of today’s communication to a mere character count (if not simply a picture), it could be argued that people are growing weary of long-form content...

 

Well, now there’s a site that helps you find just that. Launched today by the creators of Someecards and HappyPlace, The Gist gives a comedic take on the day’s top news in as few words as possible – usually just a sentence or two! With sections for politics, business, sports, tech, entertainment, nation, world, and big picture news, The Gist seems to have all its bases covered. Both informative and funny, The Gist strikes a winning combination for wannabe news junkies with too little time to get fully caught up on all of the day’s hot topics and who have grown accustomed to the easily-digestible, 140-character Twitter messages.

 

In a recent conversation with Dave Kornfeld, editor-in-chief of The Gist, he noted that what inspired him most to launch the site was the chance to mimic the hectic pace of the news cycle in a funny, yet highly abbreviated way that people might possibly get real information from..?

Jeff Domansky's insight:

I have to agree, The Gist is enjoyable reading http://thegist.com/ ;

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Magazine mindset undermines tablet opportunity | memeburn

Magazine mindset undermines tablet opportunity | memeburn | Public Relations & Social Marketing Insight | Scoop.it
From memeburn.com - February 6, 2013 9:25 AM

It is understandable that publishers want to take what works in one medium and replicate it as closely as possible on another and then hope to duplicate the business model minus a good chunk of the costs. But it is a strategy unlikely to be successful because it takes an antiquated view of our reading behaviour, namely insisting the magazine formatted reading experience is as relevant as it was 15 years ago when clearly it is not.

 

Take the research coming out of the Pew Research Center’s Project for Excellence in Journalism, a collaboration with The Economist Group, which shows that while 77% of tablet owners use their tablet daily, and 53% read news on their tablet every day, only 14% have paid for content on their tablet....

Jeff Domansky's insight:

Sometimes, a tablet is a tablet, not a magazine... That's an important lesson for old-school publishers to remember.

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