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I looked at my first tablet magazine in 2010. With a few exceptions, the ones I look at today aren’t all that different now than they were then. For the most part, they are magazines that look and navigate like print editions with some “enhanced” elements – an interactive graphic here, a video there. Phones get bigger and digital audiences keep growing, but magazine publishers can’t seem to create a digital product that people want to pay for.
Four years in Internet time is forever. Facebook, Twitter and YouTube all launched within less than a four-year period, and none of those sites looked or worked the same for very long. Yet tablet magazine innovation sputters. I spoke to some industry experts to determine where magazine publishers got stuck. (I tried to talk to publishers too, but they were not as responsive to my queries about why their digital editions sold so poorly.) Here’s what I found....
Tabloid magazines should be leading not following the market. Here's a useful look at why they're not leading.