Public Relations & Social Marketing Insight

What CEOs and the CMOs have come to realize is insights can play a pivotal role in enabling organizations to shift their organization towards customer centricity.  Enabling understanding of what customer strategies to implement and how to design marketing effective at connecting with prospective buyers and existing customers.

With the overwhelming amount of data available to corporations, as well as, what can be called the “marketing of insights” by analytics, SaaS, and consulting firms, CEOs, and their teams can get caught in the midst of confusion about what really is a good insight.  Confusing it is.  We are witnessing top-down big data along with readily available public data broadly categorized as insights.  When, in fact, they represent customer information and intelligence gathering organizations have to be good at just to compete....