Public Relations & Social Marketing Insight

Marketers spend most of their time trying to appeal to their target demographics, but when it comes to women, many of them are missing the mark. Given that women make up half the population and have a disproportionate amount of purchasing power, isn’t it in your best interest to try to understand them?  

Here are 23 surprising facts you probably didn’t know about women and advertising.

-  Women account for 85% of consumer purchases (She-conomy)

-  Despite this, 91% of women say advertisers don’t understand them...