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Scoop.it!
Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey, CMOs said they plan to invest in social, mobile and digital. However, this year, there’s a catch: Much has been made of the disparity between marketing investment in social media and mobile technology and the return on investment (ROI).Here are three examples... 
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Scoop.it!
This just in: Your customers are no longer trapped on the receiving end of your value chain. With instant access to peer reviews, competitor offerings, and prices, they’re advocating for new products and services while openly and instantly communicating their likes and dislikes.Thanks to technology, customer passivity is a thing of the past. And they’re exerting their new-found power through 4 major trends...
Jeff Domansky's insight:
thoughtful look at what's ahead in consumer buyingbuying trends and impact on business.
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Frank Strong says marketers are confused over social and mobile according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University.