Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The Psychology of Color: How to Use Colors to Increase Conversion Rate

The Psychology of Color: How to Use Colors to Increase Conversion Rate | Public Relations & Social Marketing Insight | Scoop.it
From neilpatel.com - May 14, 2015 3:53 PM
When it comes to your business website, your customers may not even register how specific colors of your product package, website elements, or overall site design are influencing them. That’s why it can be difficult to get accurate customer feedback on your color scheme.


But we can draw some general conclusions about colors and their psychological effects. For instance, green suggests wealth, while blue builds trust, which is one of the reasons why you’ll see a lot of blue-based headers on professional services websites (lawyers, etc.).

Jeff Domansky's insight:

Neil Patel explores the psychology of colors and why they matter in marketing.

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GulfToBayWeb's curator insight, May 15, 2015 10:39 AM

Once again, here is one of THE MOST IMPORTANT things to understand in order to create a successful marketing campaign
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65% Of Marketers Are Not Giving Consumers What They Want

65% Of Marketers Are Not Giving Consumers What They Want | Public Relations & Social Marketing Insight | Scoop.it
From www.forbes.com - June 15, 2014 1:09 AM

...Let’s start with the first excerpt shall we for this speaks directly to the ominous title of this article. Yes, while some will laud the 35% of marketers who are investing in a seamless or integrated shopping experience, I for one would rather focus on the 65% who are not and in turn not giving the consumer what they want.


The statistics come courtesy of a survey conducted by The E-tailing Group Inc. Perhaps even more troubling is the fact the 35% of the respondents who say they expect to offer a seamless shopping experience plan to do so in 2014 or 2015. Doesn’t that in turn mean the 65% who DON’T plan on offering this to consumers will go at least until 2016 before even beginning to plan for it?...

Jeff Domansky's insight:

There's a gap between what consumers want and what marketers are delivering and marketers are very slow to close the gap. Why is that?

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103 Crazy Social Media Statistics to Kick off 2014 | The Social Skinny

103 Crazy Social Media Statistics to Kick off 2014 | The Social Skinny | Public Relations & Social Marketing Insight | Scoop.it
From thesocialskinny.com - December 8, 2013 1:43 AM

It’s certainly been awhile since my promise to post a social media statistics update every month… but better late than never right? Here are 83 awesome statistics on Social Media Marketing, B2B, Enterprise, Small Business, Blogging, Mobile, Facebook, Instagram, LinkedIn, Twitter, Google+ and Pinterest to start your 2014. STATISTICS! You love them, I love them, and here they are in all their glory...

Jeff Domansky's insight:

All the statistics about social media, Facebook, Instagram, Pinterest, Google+, LinkedIn, enterprise, B2B and small business that YOU COULD EVER WANT OR NEED. Ever. From Cara Pring.

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Sandro Psaila's curator insight, December 9, 2013 4:49 PM

Are these stats truly reliable... Are these made up.... are all these stats a hype.... ignore or believe?

 
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10 Scientific Findings to Boost Your Marketing Strategy

10 Scientific Findings to Boost Your Marketing Strategy | Public Relations & Social Marketing Insight | Scoop.it
From www.twelveskip.com - April 9, 2015 2:03 AM

The reality is that there are so many messages being thrown at consumers every second of every day that individual voices have a tough time cutting through the noise.That, coupled with the fact there are now 4 million Google searches a minute, marketers really need to be in the right place at the right time.Luckily, countless studies have revealed interesting insights into consumer behavior that are invaluable in the race to gain market share.We’ll talk about 10 of them....

Jeff Domansky's insight:

Want to improve your marketing? Here are 10 scientific findings that can help you boost your marketing efforts

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CIM Academy's curator insight, April 10, 2015 3:54 AM

Understanding customer behaviour is key and this article outlines a few important steps to help you deploy your marketing strategy.
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25 Sneaky Online Tools and Gadgets to Help You Spy on Your Competitors

25 Sneaky Online Tools and Gadgets to Help You Spy on Your Competitors | Public Relations & Social Marketing Insight | Scoop.it
From blog.kissmetrics.com - March 8, 2014 3:16 AM

Even before you entered into the world of “business”, you were watching your competition. Whether it was in a classroom or on a sports team, you not only wanted to keep up, you wanted to know where the marker was set so you could go one step further. It was about finding new opportunities and setting new goals based on someone you aspired to beat.


At this time, when search is so important and detailed, and the Internet has grown so extensively, you have tons of different factors to consider when spying on your competition. This is where marketing tools come into play.In many cases, tools that help you monitor your own web performance also can help you gather data on your competition. So, you might be using some of these tools already, without using the features that help you evaluate your competitors. Here are some of the best tools out there...

Jeff Domansky's insight:

Every once in a while a terrific article like this comes along. In this post from Kissmetrics, you'll find an excellent summary of 26 tools to help you gather competitive intelligence. Recommended reading. 10/10

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Jeff Domansky's curator insight, March 8, 2014 3:24 AM

A superb post and list of top notch competitive intelligence tools shared by Kissmetrics.
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Coca-Cola Sees No Sales Impact From Online Buzz; Says Digital Display As Effective As TV | CMO Strategy - Advertising Age

Coca-Cola Sees No Sales Impact From Online Buzz; Says Digital Display As Effective As TV | CMO Strategy - Advertising Age | Public Relations & Social Marketing Insight | Scoop.it
From adage.com - March 19, 2013 11:57 AM

Coca-cola finds online buzz has no measurable short-term sales impact, but digital display ads work about as well as TV.

 

Study finds online buzz has no measurable impact on short-term sales, but online display ads work about as well as TV, said a company executive in a presentation at the Advertising Research Foundation's Re:think 2013 conference in New York today. It's a stunning admission for a company who's flagship brand has 61.5 million fans, more than any other brand on Facebook.

 

But Eric Schmidt, senior manager-marketing strategy and insights at Coca-Cola, isn't giving up on buzz just yet. And he cautioned against reading too much into the research, noting that it covers only buzz, not sharing, video views or other aspects of social media. But when Coca-Cola put buzz sentiment data into the same analytical framework it uses to evaluate other digital media, Mr. Schmidt said, "We didn't see any statistically significant relationship between our buzz and our short-term sales."...

Jeff Domansky's insight:

What can marketing read from these coca tea leaves? Interesting but inconconclusive.

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ExpertVaping's comment, March 19, 2013 5:12 PM
Well, even though it's a different company, Pepsi did their new commercial with Jeff Gordan from Nascar, which actually made us want to buy a Camaro than a pop ^_^
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