Public Relations & Social Marketing Insight
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Infographic: 86% Dislike Cookie-targeted Ads | Mobile Marketing Magazine

Infographic: 86% Dislike Cookie-targeted Ads | Mobile Marketing Magazine | Public Relations & Social Marketing Insight | Scoop.it
From mobilemarketingmagazine.com - August 21, 2014 2:16 AM

86 per cent of internet users dislike online ads targeted using cookies, finding them intrusive and irritating, according to a new report.


The study, by Intent HQ, surveyed over 2,000 consumers, and found that ads which used information gathered from social logins were preferred, provided that brands were honest about how they had gathered and planned to use the data.


59% of respondants said that providing basic login details in return for personalised offers and information was a “fair deal”.You can find all this information and more on the infographic...

Jeff Domansky's insight:

Mobile marketers should learn from this research.

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Five mobile shoppers to watch

Five mobile shoppers to watch | Public Relations & Social Marketing Insight | Scoop.it
From strategyonline.ca - October 18, 2013 3:20 AM

Aimia has released a report on mobile shoppers, from those who routinely use devices for research (Exploiters) to those who are more influenced by in-store experiences (Traditionalists).


Mobile-assisted shoppers (or m-shoppers) are a relatively new species in the retail jungle: 21% of today’s consumers use mobile devices in stores to assist with their shopping, according to a new report from loyalty management company Aimia.


The study, which surveyed 3,000 consumers in Canada, the U.S. and the U.K., reveals five groups of shoppers who use mobile in varying degrees when it comes to making purchase decisions online and in-store. Below is a snapshot of who these mobile-savvy consumers are, what makes them tick and the implications for retailers...

Jeff Domansky's insight:

Valuable research on mobile shopping trends and consumers for content marketing, PR and Marketing pros.

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malek's curator insight, October 18, 2013 7:35 AM

Five mobile shoppers to watch in this busy retail season in Canada.

Note that the die-hard retail outlet fans (traditionalist) represent more than 40% in the test result. They still use mobile to collect info or ASK for advice (mobile, social media Combo).
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