Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
Henry Blodget's presentation of The Future of Digital is a mammoth slideshow with some delicious nuggets. The three-word takeaway is "Money follows eyeballs." If you want to know where the money is going, follow our attention.That makes this graph, adapted from the widely shared (and occasionally maligned) Mary Meeker presentation, perhaps the most important of the slide. It shows consumer attention vs. U.S. ad spending.... 
No comment yet.
Sign up to comment
|
Scoop.it!
While media industry execs believe that over-the-top (OTT) services will supplement rather than replace pay-TV, TV viewers themselves believe that pay-TV will be largely replaced by alternative viewing sources in the next 5 years, according to survey results from MarketCast. Currently, (a seemingly-high) 25% of respondents believe that traditional TV service subscribers are in the minority. In 5 years, though, 53% believe that TV viewers subscribing to the traditional model will be in the minority. That would require a huge increase in cord-cutters, estimated to last year comprise just 1.1% of pay-TV households....
Jeff Domansky's insight:
Are you a TV "cord cutter"? In five years you soon will be and Marketing is going to have a tougher time reaching you.
|
Valuable insight for marketing and PR pros.