Public Relations & Social Marketing Insight

Forget Nate Silver. There’s a new king of the presidential election data mountain. His name is Sam Wang, Ph.D.

Haven’t heard of him just yet? Don’t worry. You will. Because Wang has sailed True North all along, while Silver has been cautiously trying to tack his FiveThirtyEight data sailboat (weighted down with ESPN gold bars) through treacherous, Category-Five-level-hurricane headwinds in what has easily been the craziest presidential campaign in the modern political era.

When the smoke clears on Tuesday—and it will clear—what will emerge is Wang and his Princeton Election Consortium website and calculations (which have been used, in part, to drive some of the election poll conclusions at The New York Times’ Upshot blog and The Huffington Post’s election site). What will be vindicated is precisely the sort of math approach that Silver once rode to fame and fortune....