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comScore's experts predict desktop ecommerce to reach at least $53 billion while mobile is expected to bring in nearly $8 billion. Overall that indicates a 16% increase in spending over the 2013 holidays. Since Q4 of 2010, ecommerce growth has increased at least 10% Quarter over Quarter.
"The 2014 online holiday shopping season is shaping up to be a bright one with more than $61 billion in spending expected, representing a year-over-year growth rate of 16 percent across desktop, smartphones and tablets," said Gian Fulgoni, Executive Chairman Emeritus of comScore....
Merry marketing! Retailers should expect significant ecommerce growth over the 2014 holidays. That is the takeaway from a new comScore forecast which predicts the 2014 online holiday spend will exceed $60 billion.