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Creating satisfying interaction experiences for buyers today is proving to be more complex than most organizations had guessed. Various surveys and reports continue to put satisfaction with content and information at or below 35% range.
The translation for me, when factoring in the qualitative interviews conducted with buyers over the past year, is not only is there a lack of satisfying content, but also a lack of meaningful experiences...
Modern buyers desire a human experience, which means B2B marketing will need to understand buyer goals and scenarios.