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User reviews have been proven to be a sales driver, through consumers taking time to read third-party reviews from the likes of Trip Advisor and Open Table.
A recent Censuswide survey of 1,000 UK consumers, commissioned by sales promotions experts Opia, found that 77% would be persuaded to make a purchase after reading a positive review, whilst 61% said they would consider pulling out of a purchase if the reviews weren’t good.
As online reviews grow as a reliable source for consumers, more people are choosing to engage directly with the process, with 52% following up their purchase by posting a review.The survey also showed that 61% of consumers decided to leave a review in order to share the great experience they had with a brand, retailer or service provider....
Online endorsements and good reviews are essential for ecommerce companies. User reviews have been proven to be a sales driver.