Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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11 Tools to Help Launch Your First Content Marketing Campaign

11 Tools to Help Launch Your First Content Marketing Campaign | Public Relations & Social Marketing Insight | Scoop.it
From neilpatel.com - June 4, 2016 11:47 PM

Are you ready to give content marketing the time, money and resources it deserves?

While your answer may be yes, it’s never easy to get up and running with a new marketing strategy. There are questions to answer, challenges to overcome and various tasks that need addressed.

With 88% of B2B marketers currently using content marketing as part of their overall strategy, neglecting to do so will put you in the minority.

As you get started, you’ll soon find a variety of ways to better research, plan, create and distribute content.

What I’ve created here is a list of content marketing tools that you’ll want by your side as you roll out your first campaign.

These tools cover the most important details you’ll need to address before you get started, as well as in the early days (and weeks) of running your campaign....

Jeff Domansky's insight:

If you're new to content marketing or just starting up for your business, Neil Patel's list of tools is a great place to start.

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rodrick rajive lal's curator insight, June 5, 2016 12:34 AM
Neil Patel's tools will help novices and pros alike to develop an effective Content Marketing Campaign. Even though the Internet helps promote and market content in a big way, effective reach and  consistent appeal will require much more than a single strategy.
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Brands Jump the Sharknado With Whirlwind of Fishy Pun Tweets | AdWeek

Brands Jump the Sharknado With Whirlwind of Fishy Pun Tweets | AdWeek | Public Relations & Social Marketing Insight | Scoop.it
From www.adweek.com - July 31, 2014 10:08 PM
Don't act surprised. You knew it was coming, and the brands knew it was coming. The bad-on-purpose Sharknado 2: The Second One premiered last night on Syfy, and people watched it.
Jeff Domansky's insight:

It's not to late for your brand to Jump the Sharknado 2 too! ;-)

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The SoDA Report (Volume 1, 2016); 2016-17 Forecast

From www.slideshare.net - June 4, 2016 11:42 PM
In this volume of our biannual trend publication, we explore the theme of Evolution. Agencies, consultancies, brands and other industry thought leaders largely agree that 2016 is shaping up to be an evolve- or-die year. Or, to put a positive spin on it, we might say it’s a year to thrive through intelligent adaptation. While some agencies are going the way of the dinosaur, a forward-thinking cross-section of shops are reporting increased revenues and profits by partnering with clients in new and innovative ways, by bringing their own IP to market and more.

 

Other industry players need to evolve as major shifts in the way consumers use technology, consume media and engage with the world around them are forcing massive changes.

 

Throughout the 2016 editions of The SoDA Report, we’ll explore top trends and behaviors that leading practitioners in our industry won’t be able to ignore as the year unfolds, and we’ll cast a spotlight on brands, agencies and individuals who are flourishing in this environment. Within Modern Marketer, Industry Insider and via our Digital Outlook Study (conducted in partnership with Forrester Research for the first time), we’ll also explore how the landscape of creativity and the modus operandi for agency-client relationships are shifting in radical ways.

 

Spurred by rapidly changing consumer expectations and behaviors, agency-client partnerships are expanding in incredibly exciting ways beyond the marketing realm to include business strategy, R&D, product development and customer service. We are so proud of the growth and development of The SoDA Report over the past year.

Jeff Domansky's insight:

The annual SoDA Report looks at the digital marketing Outlook for 2016 and provides a 2017 forecast as well as a snapshot of client-agency relationships. recommended reading for digital agencies and marketers. 9/10

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Marketing's new and re-designed 7P's

Marketing's new and re-designed 7P's | Public Relations & Social Marketing Insight | Scoop.it
From futurecmo.org - January 20, 2014 2:50 AM

The omni-channel, real-time, everything’s available environment we are currently living in has changed the marketing fundamentals quite radically. The world is no longer the same place for which The marketer E.Jerome McCarthy proposed a four Ps classification in 1960, which has since been used by marketers throughout the world.


This age requires us to re-design them. Here’s my attempt. Please  comment and let’s make them even better:

- Position – in customer’s mind

- Performance – the user experience

- Proximity – How close the brand is to it’s customers, Customer intimacy

- Price  – Price is no longer a fixed figure

- Presence – instead of Place

- Product

- Promotion...

Jeff Domansky's insight:

Of course, I'd add an eighth "P" - Public Relations!

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Marie Clement's curator insight, January 20, 2014 6:58 AM

It's 54 years ago since E. Jerome McCarthy came up with the 4 P's and yes, they are still valid, to this list I'd also add People because it doesn't matter how online we go, people still buy people - used to only be added for service-based business marketing. 
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