Public Relations & Social Marketing Insight

Discover how big brands, from cars to candy, are making Google+ work for them by operating like community managers in this post from TopRank Online Marketing.

From cars to candy, big brands are proving that Google+ can be an important part of their digital marketing strategy. There are massive strengths, especially for brick and mortar retailers with both online and physical locations. Those brands that are making Google+ work for them operate more like true community managers.

Social media success doesn’t happen overnight and without effort. For those brands that recognize Google+ represents a social layer of Google overall, it’s a great way to engage fans and promote products, especially, using a multitude of digital content. In fact, that’s what the following brands have in common: the ability to connect visually and viscerally with their fan base...

Google has just launched a new app that business owners will find incredibly useful. Google has just launched a brand new application called Google Places for Business in the App Store.

The app allows users to connect their business with Google Search, Google Maps, and Google+ from an iPhone or iPod touch, and is free to download and install. Thanks to this new application, it’s now easier than ever for owners to promote their business online.

In Google Places for Business, users can not only check on their online business listing, but also have the option of updating the details of their business on the go, directly from an iDevice....