Public Relations & Social Marketing Insight

Once again, the Walmart website made a pricing error, and once again shoppers tried to pounce on it only to later have their orders canceled.

And as always happens in these situations, some of these folks are mistakenly claiming that this was a bait-and-switch scam.

This time, the deeply discounted item was a $100 Walmart gift card, which the site somehow listed as only $10.

So of course, people jumped at the chance to purchase these deeply discounted cards.

One woman tells Houston’s ABC13 that she ordered 80 of these cards (total face value: $8,000) for $800....