Public Relations & Social Marketing Insight

TV on the Web Continues to Gain Ground...

“TV series tell a story and web series create a world,” noted Sam Reich, president of original content at CollegeHumor Media. The world of web series like Dinosaur Office, (left) has taken off in recent years, attracting the attention of celebrities, TV networks and large viewing audiences. Reich appeared on an Advertising Week panel on Monday, along with other TV web content producers, marketers from TV networks and companies to offer a behind-the-scenes look at this popular format. Below are key takeaways....

[This is valuable marketing reading for the five takeaways from the Advertising Week panel - great insight into TV on the web ~ Jeff]