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Scoop.it!
So who should CMOs follow on Twitter? 
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A recent study called "Tweets in Action: Retail" by Compete, a media data analyzing company, discovered that Twitter users who see a retailer's tweet are more likely to visit their retail websites and make online purchases.
This article made me consider the impact of a tweet on online retailers. I feel very strongly about online retailers using various social media outlets to build awareness around their business and boost sales. Without using this readily available tool, retailers online and off are missing out on a key audience that are constantly consuming information. This is the first in a series where I will examine social media tools and how they can work for online retailers....
Jeff Domansky's insight:
Twitter can help retailers if it's done right.
David G Boyes's curator insight,
April 22, 2013 5:12 AM
I have long been a devotee of Twitter for business. This article explains that this social platform is simple and effective.
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A list of PR & Marketing chats on Twitter that can help you meet new people and hone your craft!
It has been about six months since our last roundup of PR & Marketing chats on Twitter and it’s time for an update! Industry Twitter chats serve as a source of information, inspiration and brainstorming, and also a place to meet new people in the field.
We have added some additional chats since our last roundup and if there are any we missed, be sure to leave us a note in the comments...-
Jeff Domansky's insight:
Nice update to a useful resource from Cision...
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Whenever a new platform launches these days, brands are instantly checking them out to see how they can “become a part of the conversation.” What that really means is how they can use a site like Twitter, or its new app Vine, to get your eyeballs, interact with you and, of course, sell you more stuff. There’s nothing wrong with that. It’s commerce at its purest.
The story isn’t that brands try out new platforms. That’s boring. The interesting part is how they approach them and why. Now that consumers have the power to skip through commercials on programs that they record, creative advertisers have to start pushing the envelope on generating interesting and persuasive messages outside of the television set.
I spoke with VaynerMedia founder Gary Vaynerchuk, and his firm urges their clients to test new things out. When he says test it out, he means it: "I tell our companies that there’s a 72 hour rule where you’re not even thinking about an ROI or how you can generate business. They should just try things out"....
Jeff Domansky's insight:
Twitter's new Vine video app as marketers excited. It's a great experiment to, but I have to agree with some critics that these unpolished examples aren't memorable enough to be effective with me. I think there is bound to be some very creative executions but long-term, hard to say. What do you think?
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Pin It Twitter contests help you spread the love – and reach important marketing objectives.
Via Neal Schaffer
Jeff Domansky's insight:
Aaron Lee's article is very helpful for marketers or any business or organization planning a contest online. Twitter could be perfect for you.
Amanda Hoffmann's curator insight,
July 26, 2013 9:24 PM
TWITTER CONTEST IDEAS ENGAGEMENT INCREASE FOLLOWERS |
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Twitter is a brilliant tool for communicating with consumers and when used effectively can be a great way of building customer loyalty. In recent weeks I’ve come across a number of brands that have excellent Twitter strategies and several that I thought were less impressive. This could be because they were dull, unimaginative or simply weren’t living up to their potential. So to shine some light on the differences between those brands getting it right and those that perhaps aren’t, here are five good and four bad examples of brands using Twitter....
Jeff Domansky's insight:
Here's a great contrast between five companies that "get" Twitter and four that don't. Lots of useful lessons for marketing and PR.
Calvin Romeo's curator insight,
August 15, 2013 10:53 PM
Effective communication with consumers is an important and vital part for any business or entity to have a successful future. If this step handled with a lack of effort/poorly or if the consumer perceives that the brand is boring it could affect that particular brand being considered at all in the consumer’s decision making process. Also when it comes to the consumer's Psychological process the first part of this step is Motivation which is factors that would compel a consumer to take any particular action or not. This article shows a good variety of examples of business that have used the social media network 'Twitter' to engage with potential consumer and other that have not used it so well. 
MARTIN LEE's comment,
August 19, 2013 7:00 AM
Being effective and engaging is the goal of every communication. Twitter has emerged as the primary platform for organisations to communicate with their consumers. This article contrasts accounts that really know how to use Twitter to engage their customers, and accounts that don't really know what they're doing with Twitter, and look as though they are just following the trend without understanding it. The article was insightful in the way it portrayed "boring" and "unexciting" 'tweets' with accounts that are not heavily followed. Marketers attempt to engage consumers via different mediums such as verbal, graphic, musical, and animation channels which can all be accessed on Twitter.
Kier Segui's comment,
August 20, 2013 3:02 AM
This article states examples of brands that are good at marketing through twitter and brands that are bad at marketing on twitter. Social media a an emerging and very powerful resource for communicating with consumers. Twitter is used by most brands to reply to their consumers questions and updating them on current happenings within the brand. However you must understand how to effectively use Twitter in order to make full use of its consumer reach potential. Tweets easily go viral and what is posted by brands on Twitter easily gets passed onto others. If a company were to get a negative response from one of its consumers than it could potentially damage the reputation of that brand. Engaging with consumers the correct way makes the process of marketing through social media much easier.
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New research study identifies Twitter Tribes by unique words
As a Twitter power user, I couldn’t resist looking into this Twitter research study on word usage in my favorite micropublishing channel. It’s fascinating to say the least.
It’s titled "Word usage mirrors community structure in the online social network Twitter." Researchers looked at more than 250,000 users to define some very interesting Tribes.
Who knew Twitter users were forming such unique Tribes and speaking their own language? Academics really do provide a useful service for the rest of us. Pointing out the sociological implications of social media and everything else we do....
Jeff Domansky's insight:
This Twitter study offers fascinating insight into social media behavior, not to mention a few nuggets of wisdom for PR and marketing pros.
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...The lack of consistent correspondence between Twitter reaction and public opinion is partly a reflection of the fact that those who get news on Twitter – and particularly those who tweet news – are very different demographically from the public.
Jeff Domansky's insight:
This Pew research is worth reading for marketers, PR and public affairs pros. A great reminder about our social media and Twitter assumptions.
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Considering how Twitter's main site has seemed to regress in recent times and greater attention has been placed on the mobile app, we've decided to give the site a makeover and show how the site can be improved...
We understand that Twitter is designed more for mobile, but considering how neglected its desktop site feels – and especially since it is its main source of revenue – we decided to take matters into our own hands and present our vision of how Twitter should look and feel. The AimBefore starting the redesign, it was important to look at what Twitter does right first and incorporate those features into the new look. For one, its simplicity is its greatest strength, and so the overall aim was to evolve the platform instead of creating an entirely new interface from scratch.
While it’s very tempting to fill the entire page with different columns and boxes to give users more features to interact with, doing so would make the page busier, which would compromise the overall experience. Therefore, we limited the design to two columns and placed tweets on the left-hand column to maintain consistency....
Jeff Domansky's insight:
Wow. Just wow! I hope Twitter is watching. This is a wonderful and whimsical "what if?" redesign of our favorite social media channel from the very creative folks at Simply Zesty...
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As Twitter starts to mature and become a social advertising platform, we look at some of the brands who have created brilliant creative campaigns for free...
Twitter has been evolving over the last couple of years, going from a brilliant social tool to a media platform that is turning into a pay to play solution just like Facebook. Brands can still use it for customer service, brand building and to engage with their customers, but they are having to be increasingly creative to do so. This week, we look at five of the best campaigns run by brands that had creativity at their core....
[Clever campaigns provide creative marketing inspiration ~ Jeff]
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Great list of marketing leaders to follow on Twitter.