Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How Successful Authors Use Social Media: 23 Content Ideas

How Successful Authors Use Social Media: 23 Content Ideas | Public Relations & Social Marketing Insight | Scoop.it
From insights.bookbub.com - June 7, 2016 10:24 PM

How do successful authors engage their fans on social media? And what can authors post on social media besides links to their own books?

Below you’ll find 23 ideas, along with examples from successful authors. Many of these tactics can help promote a book, but in more creative and engaging ways than simply posting a link to a book’s retailer page.

Publishers and agents, this post is written for authors. We encourage you to share it with your authors to help them build more engaging profiles.

Authors, we hope hope you find the list useful — and please share your great ideas in the comments!...

Jeff Domansky's insight:

Valuable and easy to implement social and content marketing ideas for authors. Recommended reading for authors and. 9/10

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donhornsby's curator insight, June 8, 2016 10:30 AM
(From the article): To drive exposure for a book, create an image of a notable, inspiring, or funny quote from the book. You can use tools like Canva or Designfeed to easily turn quotes into eye-catching images.
rodrick rajive lal's curator insight, June 9, 2016 9:02 AM
I am an author with three published titles, and the fourth one coming up soon. All I can say is that Social Media has been a big help to me in promoting my books. The article gives authors some valuable tips on how to use social media to help promote one's books! Happy reading!
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Client Feedback on Famous Novels Reminds Ad People There's Other Writing Out There

Client Feedback on Famous Novels Reminds Ad People There's Other Writing Out There | Public Relations & Social Marketing Insight | Scoop.it
From www.adweek.com - April 16, 2015 10:35 PM
A number of famous novelists spent time in ad jobs—among them, F. Scott Fitzgerald (who worked at Barron Collier in New York, where he wrote the line, "We keep you clean in Muscatine"), Joseph Heller (once a copywriter for Merrill Anderson in New York) and Salman Rushdie (who logged seven years at Ogilvy London, after failing an interview test at J. Walter Thompson that supposedly included making up a jingle about seatbelts).


Those three authors are the subject of these amusing ads—showing client feedback on their famous novels—to promote a British fiction contest for advertising writers. "Write for yourself. Not for a client," say the ads.


Entries are closed for the 2015 Winston Fletcher Fiction Prize, unfortunately, but it is an annual thing. (You have to work in advertising, marketing or a related business to enter.) Check out the full ads below....

Jeff Domansky's insight:

A copywriter is a writer is an author. Or not. At least according to fickle clients in these entertaining British ads.

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