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How do successful authors engage their fans on social media? And what can authors post on social media besides links to their own books?
Below you’ll find 23 ideas, along with examples from successful authors. Many of these tactics can help promote a book, but in more creative and engaging ways than simply posting a link to a book’s retailer page.
Publishers and agents, this post is written for authors. We encourage you to share it with your authors to help them build more engaging profiles.
Authors, we hope hope you find the list useful — and please share your great ideas in the comments!...
The research findings would appear to suggest that viewing branded content on a mobile device can have a big impact on consumer purchase intent. This isn’t too surprising, given the fact that mobile devices are with us all the time and deliver personalized content on-demand. A lot of this content is branded and served up in native formats.
Impulse purchases, it would seem, are going to become fairly de rigueur -- that is, if the mobile checkout and payment process becomes easier and more seamless.
Well-produced branded content, at least in this survey, looks like it can deliver the goods, so to speak.....
ShareThis's consumer sharing behavior report, which analyzed data collated from 52 million unique users registering more than 1.9 social signals, found that each travel share generates 18 click-backs - 40% more than other types of shares.
Furthermore, 10% of social media users share travel-related content and 19% of those who are in the process of planning travel share travel-related content.
While most travel-related social sharing takes place on Facebook and Twitter, the study reveals that users are most engaged with travel content on Pinterest, Blogger and email when in the throes of travel planning. Users still prefer to use a desktop computer for travel research, while smartphones are the preferred device for sharing....
Quick Sprout recently gathered some data for image use in blog posts, which suggests, among other things, that using royalty-free images are no longer beneficial to a blog post’s success.
Neil Patel and his team did a quality job using 41 blogs from varying industries as the sample. You can also do this same study for your blog for even more relevant info.
My experience tell me these lessons will hold for most businesses....
Blogging is increasingly becoming a non-negotiable for brands. If you want leads, you want website traffic; if you want website traffic, you need good content. And if you want to show up in Google searches, you need good content. What is considered “good content”? That’s a huge question. But there’s one thing that I’m a stickler about: good blog content does not have sales pitches....
Sometimes in order to help your students learn, all you need to do is let them express their creativity. These 5 Best Free Drawing and Painting Educational Tools for Teachers will give your students an avenue to express their creativity and increase their knowledge all at the same time.
...So even if you don’t “do” Pinterest or Instagram, your content needs to have some kind of visual element if it’s going to rack up likes and shares. This is, of course, great news if you’re naturally creative with visuals…
But if you’re like me, it means you’re likely to be stuck with stock photography. As Seinfeld would say, “not that there’s anything wrong with that,” but when you pull up “happy-woman-at-computer.jpg” for the umpteetnth time, you start looking around for something with a little more pizazz.
Enter the meme. If you’ve never heard of memes (pronounced meemz), I guarantee you’ve seen at least one. They’re those funny images you see all over Facebook, Twitter and elsewhere on the inter-tubes with different messaging embedded. One of my favorites is the Boromir ”One Does Not Simply …” image from Lord of the Rings that I’ve included above. Look familiar?
The good news is that you don’t need Photoshop to create and share your very own memes—just an Internet connection. There are several (free) meme creation websites out there; I’m partial to memegenerator.net, which is super-easy to use...
After years of blogging I've learned to love a select assortment of tools that have helped to make blogging easier, quicker, and more fun. Some of these tools may not be "the best", but they are the ones that I love and the ones that I have a strong affinity for; so I figured I'd share in the hopes that they will benefit other bloggers like they did me....
Mobile is a must for your blog: learn how to create a mobile version of your website and the different options available to support your blog. Do you want more mobile subscribers and readers? Is your blog suitable for a mobile device? In 2012, mobile users spent 63% more time on their devices accessing mobile websites and apps and this is set to increase. In this article I’ll explore the importance of mobile for your blog and the different options available to support your blog on a mobile device....
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Fun fact of the day: the human brain processes imagery 60,000 times faster than text. Despite this, we’re still seeing lots of professional sites whose only image content is their header and ads.
Visual spectacles like Tumblr and Pinterest are simply taking advantage of how the human brain works, making them not only extremely popular but also significantly more engaging than your average blog.
Don’t get me wrong, people are clearly using visual elements. The larger problem is that a lot of people aren’t investing in their image content because they either think their copy is good enough or they really don’t realize they’re costing their site.
Finding the best visual content for your site starts with understanding how powerful an image is, acknowledging your mistakes and finally moving in the direction to make better image choices....
Stop giving flimsy excuses for your lack of an effective call to action. Now’s the time to focus visitors on simple and effective call to actions that will boost conversions and establish you as an authority, says Joanna Wiebe.
To be honest with you, writing a call-to-action message that will compel your visitors to take the right action isn’t an easy task. The 8 tactics below will simplify it for you....
If you've ever tried searching for free stock photos on the Internet, you probably know what a ridiculous hassle it can be.
As a general rule, free stock photos are extremely difficult to find. A huge portion of the stock photo market is owned by professional companies like Shutterstock and 123RF, who charge $20 or more for a single photo. Even when you can find free stock photos, most are low resolution, watermarked, blurry and, at best, uninspired.
Lucky for you, there are a few ways to access high-quality stock photos without any hassle or significant cost.
Here's a lovingly curated list of the world's best free stock photo websites for designers, business owners and anyone else...
Many people have found headlines that work wonders, consistently, time after time. And they go well beyond the saturated listicle or clickbait. Why not take so…
Lists are everywhere and the headlines with lists are proliferating faster than rabbits imbibing unlimited amounts of Jack Daniels. Anybody and everybody is using embedded lists in their content. Or, they are writing “mea culpas” via Medium, exposing every aspect of their personal and professional lives.
Great content is somewhat list driven and we can all thank smartphones for some of this popularity. Your content is getting reduced to a small screen: so no lists, maybe no reads....
In copywriting, the word ‘we’ is a really, really bad word. But why is ‘we’ a really, really bad word? It’s because it’s used when we talk about ourselves, about our business. But guess what! Your customers and prospects don’t want to hear about you, they want to hear about them. They want to know that you understand their problems, their needs and they want you to show them how rosy their future will be once they’ve bought your product or used your service.
So here’s what you do. Go through all your emails, your website, your leaflets and cut out the word “we”. Change the sentence so it focuses on your customer or prospect by using the word “you”. Do this on all you copywriting, even on your About Us page on your website. Tip: Show them how you can solve their problems don’t talk about your XX years’ experience or your awards.
Learn how you can use your blog not just as a traffic and lead generator -- but also as a lead nurturing tool.... When it comes to the role of business blogging in inbound marketing, there's no question that it fits quite nicely into the 'Attract' stage of the methodology. Because blog content makes excellent social media fodder and is naturally discoverable through search engines, it can be a phenomenal way to attract new visitors and prospects to your website. Furthermore, blogging also plays a critical role in the 'C onvert' stage, since we all know how effective it can be for lead generation. But there's another part of the inbound marketing methodology where blogging also fits -- and doesn't get enough credit. And while it may not be where most marketers would primarily put it, it can definitely have a significant impact here, as well. That, my friend, is in the 'Close' stage -- the stage of the methodology in which marketers are actively trying to nurture leads to a point of sales-readiness. Because not all blog readers are brand new visitors, right? I bet many of the leads in your database are reading your blog -- shouldn't you pay them some attention, too? That's right! Not only can your blog help you bring in qualified visitors that you can convert into leads; it can also be a powerful lead nurturing tool. A bit of a marketing Swiss army knife, that business blog. So, are you ready to start squeezing more juice out of your blog in the middle of the funnel? Here are 11 great ways to start using your blog as a tool to nurture your existing leads....
From videos to SlideShare presentations to quotes, consider adding these content types to your editorial or social media calendar. In building my blog over the last four years I have discovered some insights and important principles about creating content that people want to read. Here are some ideas for creating shareable content...
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Valuable and easy to implement social and content marketing ideas for authors. Recommended reading for authors and. 9/10