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Building marketing personas can help improve the way you solve problems for your customers. Here is a blueprint and beginner's guide to getting started.
I am writing this post to Dan, Mary, Steven, and Rachel—one of whom is likely you.
You see, Dan, Mary, Steven, and Rachel are personas, created with a combination of raw data and educated guesses, representing slices of this blog’s readership. Dan could be you, and Mary could be your coworker. What these sketches provide is a touchstone forcreating content: When I can put a name and a background to the people reading what I write, I can hopefully meet their needs even better.
The same holds for marketing and sales. Building personas for your core audience can help improve the way you solve problems for your customers. The process of creating personas is well worth the time. Here is a blueprint and beginner’s guide to getting started...
Kevan Lee serves up a really comprehensive beginners guide to creating buyer personas. It's a really useful blueprint if you're new to this tactic.