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Twitter is a brilliant tool for communicating with consumers and when used effectively can be a great way of building customer loyalty. In recent weeks I’ve come across a number of brands that have excellent Twitter strategies and several that I thought were less impressive. This could be because they were dull, unimaginative or simply weren’t living up to their potential. So to shine some light on the differences between those brands getting it right and those that perhaps aren’t, here are five good and four bad examples of brands using Twitter....
Effective communication with consumers is an important and vital part for any business or entity to have a successful future. If this step handled with a lack of effort/poorly or if the consumer perceives that the brand is boring it could affect that particular brand being considered at all in the consumer’s decision making process. Also when it comes to the consumer's Psychological process the first part of this step is Motivation which is factors that would compel a consumer to take any particular action or not. This article shows a good variety of examples of business that have used the social media network 'Twitter' to engage with potential consumer and other that have not used it so well.