Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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50% of businesses believe that social offers greatest marketing opportunities over next year

50% of businesses believe that social offers greatest marketing opportunities over next year | Public Relations & Social Marketing Insight | Scoop.it

Digital marketing offers greater opportunities for businesses over the next year than more traditional channels, according to a new report.


When asked to identify which three marketing channels offer the greatest opportunities, half of brands (50%) mentioned social media followed by email (43%) and websites (35%).In fact the top 10 most cited channels are all online, with the most popular offline channel being direct mail at 8%....

Jeff Domansky's insight:

When it comes to marketing trends, social rules according to a research study that looked at what marketers will be doing in the next year..

Jane Neumiller-Bustad's curator insight, January 29, 2014 12:10 PM

It would be interesting to gather data at the end of 2014 to see how closely the prediction matched reality....

gringoadepto's curator insight, March 7, 2014 11:27 PM

Is the socialization of life enforcing herd instinct ?

Diane Rivens's curator insight, March 26, 2014 1:51 PM

Digitial Marketing simply cannot be ignore any longer!

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4 Examples of Effective Email Campaigns from Restaurant Brands

4 Examples of Effective Email Campaigns from Restaurant Brands | Public Relations & Social Marketing Insight | Scoop.it

Although social media has been around for a few years, plenty of businesses and entrepreneurs still get it wrong. When planning your social marketing strategy and being active on social channels, avoid these 5 common content mistakes....

Jeff Domansky's insight:

Sometimes you come across really useful case studies. Here are four that you can use for inspiration in your own social marketing.

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