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...because the search engines and folks like Matt Cutts have made it their mission toget rid of the crap and demand more excellence from businesses and SEOs alike, we now find ourselves in an incredible transition.
“Gaming the system” has been replaced by “Embracing the system”— a system that is now built around content that talks, walks, and thinks like the consumer– and answers every possible question or need they have. (Content Marketing)
And it’s because of this new model so many SEO companies are in huge trouble. In fact, I’d venture to say that over half of the SEO companies that are around today willbe gone within the next two years....
This is a very provocative and thoughtful post. It raises the question of whether the content that SEOs produce is high quality enough to make a difference in search engine rankings.