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You might know IBM’s Watson from its famous victory on Jeopardy!, or for revolutionizing data analysis with its ability to crunch millions of pieces at once.
Now, IBM is poising Watson to be the next big name in marketing. It’s the technological entity behind IBM’s new THINK Marketing hub, which is updated with nine pieces of thought leadership content every day. The website is part of a long-term strategy for IBM to position itself as a marketing technology leader, and expand its reach into new client territories beyond the Fortune 500s.
As IBM’s Chief Digital Officer Bob Lord explains, the company has made big strides in cognitive cloud computing software and services that can fundamentally change the way marketers, entrepreneurs, developers, and many others currently work....
IBM is using Watson to power THINK Marketing, the new IBM content marketing website, as part of a long-term strategy for the company to position itself as a marketing technology leader.