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Most inbound marketers spend a lot of time creating content, and it can be a struggle to constantly come up with fresh content ideas. However, the key to creating effective inbound content is to know what you have already in your content inventory.
Creating an inventory of effective content means mapping your content to the appropriate stage in The Buyer’s Journey. Once you know what content you already have, you can analyze the entire library to identify opportunities and holes, and then create a new content offer that fills out the gaps in your content library.
For those of you up to the task of doing a content mapping yourself, read on! This blog post will cover a three-step process to help you create the content you need to align with The Buyer’s Journey. Let’s get started!...
In this post, you'll learn how to create a content inventory so you can easily map old and new content to The Buyer's Journey.
In this post, you'll learn how to create a content inventory so you can easily map old and new content to The Buyer's Journey.
In this post, you'll learn how to create a content inventory so you can easily map old and new content to The Buyer's Journey.