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Whether it’s plain old print coupons, shiny new digital coupons, frequent flyer points, cashback or dozens of other loyalty programs, consumers seem to be, well, still loyal to their favorite loyalty programs. Our news roundup today looks at the latest research and developments in loyalty programs. According to new research from Valassis, 79% of consumers can be influenced to switch brands by coupons. A new report from Bond Brand Loyalty says 13.4% of consumers are members of loyalty programs but only 6.7% are active users. 64% of brands reported an increase in loyalty membership according to 3CInteractive‘s new “2017 Mobile Loyalty” report. Excentus said 37% of consumers prefer fuel discounts over credit card rewards, coupons, retailer points and instant discounts. Inmar’s 2017 Industry Promotion Analysis found consumers redeemed more than 2.2 billion coupons in 2016 with digital coupons making up 16.2% and print-at-home digital coupons 3.6%. 3Cinteractive reports 21% of consumers prefer SMS or push messaging from brands and loyalty programs. Research by Aberdeen Group shows companies using SMS messaging got a 24.5 % year-over-year increase in return on marketing investments....
Brand loyalty is important to retailers, but one tool can lure loyal shoppers away to other establishments.
Coupons are still one of the most effective tools to attract customers away from brands and retailers to which they are loyal, according to a report from Valassis.
Furthermore, coupons are just as influential among average consumers as they are among brand loyalists:
- 84% of all consumers (not including brand loyalists) would likely switch stores in order to capitalize on weekly specials, compared to 82% of brand loyalists.
- Coupons would lead 82% of all consumers to purchase a product from a brand they would not otherwise, compared to 78% of brand loyalists
- 85% of all consumers would purchase a new product because of a coupon, compared to 84% of brand loyalists....
While there are concerns over the cost of integrating Beacon technology at the Point Of Sale, it offers an attractive opportunity to retailers as a means of engaging with consumers in-store, opines the report. And, though previous research anticipated that consumer adoption would be limited to iPhone users, the last 18 months has seen a spate of activities enabling beacons for Android users, making it a far more attractive option for retailers.
The report ends by forecasting that, by 2020, beacons will be used to distribute around 1.6 billion coupons to smartphones annually, up from just 11 million this year....
Via Douglas G Hall
With 65 percent of convenience store shoppers who use mobile coupons redeeming offers within five minutes, savvy retailers are leveraging their loyalty programs and in-store signage to target consumers who are nearby or in their stores, according to a report released today by Koupon Media.
Mobile coupon adoption continues to grow as retailers and brands get more innovative, helping drive higher redemption rates than for paper coupons, according to Koupon Media’s Mobile Coupons: State of the Industry 2016 report. Gamified scratchers, 30-day promotions, redeemable display ads and TV marketing are just some of the ways marketers are boosting their mobile coupon efforts....
Despite the increasing availability of digital coupons, shoppers still prefer paper coupons, according to a new report from CreditCards.com.
Experts say the reasons are largely because paper is an ingrained habit and a convenient shopping reminder.
“While shoppers are changing their behaviors with gusto these days, digital couponing has not caused the revolution that many had prognosticated,” said Mark Heckman, Principal, Mark Heckman Consulting. “One reason is paper coupons are still in vogue is their visceral nature. Digital coupons require action to select or load, and then the hard part; that is, remembering what you have loaded. Contrast that with paper. Paper coupons are front and center in the shoppers pouch, bag, wallet or purse.”...
A research study from Epsilon asked Internet users in the U.S. about where they’ll be looking for deals coupons this holiday season and every available option was more likely to be chosen by women than by men.
The top choice overall was to use coupons that came in the mail, with women 22 percent more likely to utilize them than men, and online price comparisons were more popular among men.
For retailers planning to send coupons out to shoppers over the holidays, women will be the better targets for most of these offers. And for men, a different type of promotion may be more effective....
India is a market obsessed with discounts, coupons and any deal that can help them spend less and save more. This trend was fairly offline until the e-marketplace boom came into place.
The e-commerce boom quickly transferred the euphoria of bustling bazaars online and tech-savvy people were more than happy to shop with a click of a button. With a large number of people from tier 1 and tier 2 cities buying online, it was not far before discounts industry made an online surge.
We observed similar behaviour in global markets as well. Reading on the lines of this buying habit, we conducted an elaborate research on the coupon usage behaviour of the online shoppers. We have come up with an interesting infographic on how people shop and use online coupons globally....
Mobile coupons are on the rise, which should come as no surprise.
This is hardly to say paper coupons are dying, though the economics would imply they should be.
A mailed coupon costs a brand or retailer 25 cents, a printed newspaper coupon costs about 5 cents and a coupon that a consumer prints at home costs a retailer pretty much nothing, based on a recent study by Juniper Research.
Only about one percent of paper coupons are redeemed, fueling the natural migration to digital.
But a coupon delivered to a mobile phone can be much more relevant than one to a PC, causing a major move to mobile coupons....
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For the sixth year, Coupons.com, Quotient Technology Inc.'s (NYSE: QUOT) flagship savings destination, is releasing America's Most Frugal Cities list, showcasing cities with the most budget-conscious shoppers. According to the 2015 Coupons.com Savings Index[1], shoppers in 2015 clipped more than 1.6 billion digital coupons and saved more than $2.3 billion on consumer packaged goods, including grocery and household items.
This year, residents in Orlando are once again the savviest savers in the nation, reclaiming the title of Americas Most Frugal City from San Francisco, which took the lead in 2014 for the first time. Orlando won the 2013 honors and slipped to the third-ranked position in 2014. Rounding out the top 10 list, Washington, D.C., took the #2 spot for the second year in a row. Charlotte, N.C., moved up two spots to #3 and for the first time ever, New York City cracked the top 10 list as the #4 most frugal city in 2015. Atlanta (#5), Cleveland (#6), and Tampa, Fla. (#7), came in at a virtual tie, with Nashville, Tenn. (#8), narrowly beating Raleigh, N.C. (#9) and Virginia Beach, Va. (#10) to round out the top 10....
RetailMeNot, Inc., a leading digital savings destination connecting consumers with retailers, restaurants and brands, both online and in-store (www.retailmenot.com/corp), released a new study today, titled "The Evolution of Dining in the Digital Age," that explores digital savings and mobile habits among restaurant patrons, as well as general habits related to dining out and spending.
More than ever before, consumers are turning to their digital devices to help make dining out decisions easier, including searching for nearby locations and deals. In fact, nearly a third of consumers (32%) have used a deal that they found online or on their mobile device at a restaurant in the past three months. But that's not all they're using their smartphones for when dining; the survey breaks down when, where and how their mobile devices impact the dining journey....
According to Marketing Blog, digital coupons are driving Omni-channels and mobile sales. The following statistics and trends, courtesy of Invesp, will give you more insights into the incredible potential of digital coupon marketing.
A total of 16 billion coupons were redeemed in 2014. By 2019, this will have grown to 31 billion coupons, of which 1.05 billion will be mobile coupons. In 2015, about 57.5% of U.S consumers used digital coupons while shopping. This will grow to about 59% by the end of 2016.
Despite the fact that only 48% of U.S companies will use mobile coupons, up from 36.5% in 2014, statistics indicate that 55% of consumers use mobile while searching for coupons, and 83% of all digital coupon users will use mobile by 2016.
According to Mobile Commerce Daily, 62% of smartphone users are extremely likely to use coupons. An eMarketer report about digital statistics found similar figures in 2014, predicting that at least 70% of mobile users will hunt for online coupons by 2016...
Via Douglas G Hall
Coupons are quickly growing as a significant component of beacon-enabled proximity marketing thanks to strong redemption rates, with brands and retailers forecast to deliver 1.6 billion coupons a year by 2020, according to a new report from Juniper Research.
The results point to how proximity marketing is gaining traction as retailers look to engage more deeply with consumers in and around their stores, prompting the volume of beacon-enabled coupons to grow quickly from the 11 million expected to be delivered in 2015. However, the research also underscores the potential danger of turning beacons into nothing more than another offer channel, which is likely to cause shoppers to lose interest....
Even in the age of the smartphone and the attendant increase in mobile commerce, this CreditCards.com survey reveals a ringing, and perhaps surprising, endorsement of old-fashioned paper coupons, even among younger millennials.
Still, mobile coupons will likely increase in use and popularity as mobile commerce continues to grow, says Matt Schulz, CreditCards.com’s senior industry analyst.“Dead trees aren’t dead when it comes to coupons,” Schulz said in a statement.
“Plenty of Americans are still opening their snail mail and reading the Sunday paper. I expect paper coupons to lose some market share, though, as consumers and brands get even more comfortable using them electronically.”...
There has been a constant battle between whether one should go for discounting or not. If you do, you come across as a brand that is too approachable, and if you don’t, you lose out on some great revenue. Some say that giving coupons devalues the product’s inherent value and diverts the customer’s attention from that value to the value offered in dollars.
We have addressed this tug-o-war in some of our articles previously too (this, this and this), but today we have a guestpost from SavingCoupons.in putting an end to that discussion by– highlighting the occasions where couponing can prove to be a great marketing strategy, and– how to do it right....
When you’re desperate to spread the word about your ecommerce site and get visitors clicking on products, your first thought may be to blast out a coupon to everyone on your contact list. While coupons definitely work, they’re not the only marketing tools you have in your toolbox. Several other techniques exist and have been proven to work. Try some of the following tactics and watch your conversions grow.,,,
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According to new research from Valassis, 79% of consumers can be influenced to switch brands by coupons. Fickle? Certainly. Opportunity? Absolutely!