Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
We need both art and science in marketing — the “MadMen” and “MathMen.” I think the most compelling campaigns of the future will bring together the greatest creativity and the greatest insight informed by data.
But creatives and data scientists can make uneasy bedfellows. It’s one thing to optimize media; it’s another to optimize the creative itself. As marketing increasingly becomes data-driven, how will this impact creativity?... 
No comment yet.
Sign up to comment
|
Scoop.it!
From
thedma
For over 37 years, DMA’s Statistical Factbook has brought together the latest research, polling, and transaction data on the marketing industry. This year, over 300 pages and 11 chapters are devoted to all the latest in data, email, mobile marketing, social media, and more. You’ll get a look at the big picture and the emerging trends within marketing.Here are just a few key points standing out in this year’s research....
Jeff Domansky's insight:
Interesting insights on email, follow up emails, Amazon, data accuracy and more.
|
Data science: Are you a "Mad Man" or a "Math Man"? Tom Fishburne asks.