Public Relations & Social Marketing Insight

Sales emails are difficult to get right. They’re time-consuming to write, time-consuming to tailor, and aren’t guaranteed to pay off.

But it’s time to stop thinking about email as a necessary evil. Yes, writing good email is a skill that must be practiced, but once you master it you’ll be deploying effective messages in no time.

Luckily, we’ve got your back....

We reached the point where we were growing an email list bigger and bigger and bigger with no real end game in sight.

What did we plan to do with all these email addresses once we had them?

Good question.

We didn’t have an answer, so we stopped trying to add more.

We had lots of different ideas, and people have been so gracious to share their thoughts on what we could be doing (I’d love to hear from you in the comments, too, if anything comes to mind).

Here’re a few suggestions we thought over...

You, like me, probably rattle off emails quickly, all day (and sometimes all night) long. And that means the people receiving your emails are doing exactly the same thing.

Whether this is good or bad for us, generally speaking, is an open question. But until we all get better at dealing with email overflow, how do you make sure the ones you send get noticed – and for reasons other than an unfortunate Freudian typo?

First, the basics. They may seem obvious, but they’re easy to forget....

Are your email campaigns suffering from lackluster results? Try these 29 super tips to boost open rates, increase click-through and drive higher response rates faster than you can say "spam trigger."

There’s nothing I love more than a universal best practice getting unequivocally bashed in by a niche case study.

“Best practices” are your baseline. They are the Wordpess theme template of your marketing efforts. If you stop at best practices, you haven’t really done any marketing yet.

That’s why today, we’re going to be looking at 8 email marketing case studies that contradicted best practices to get better results. We’ll look at why they worked and how they might apply to your business....

Email marketing has become one of the strongest marketing tools in present time. Buyers are trying to reach their potential customers and consumers through emails. This is one of the most effective yet cost saving technology which allows any company to directly reach up to its customers.

Almost 70% of internet users buy online products and email marketing plays a very significant role in that. Email can efficiently carry all the information about a product that consumer can read and understand at ease.

Email communication also allows the consumer to revert back to the seller in case of any kind of query regarding their product and services....