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Scoop.it!
This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat! More podcasts! 
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Scoop.it!
Ever since the commercial Internet emerged, content has been at the center. Bill Gates, quite famously, declared that content is king and called it the “killer app” of the Internet age. Inspired, media executives and internet entrepreneurs alike sought to marry content and distribution to create the perfect business model. The problem is, as I’ve noted before, that content is crap. Nobody walks out of a great movie and says, “Wow! That was some great content.” Nobody listens to content on their way to work in the morning. We never call anything we like “content,” the term is a mere fantasy in the minds of business planners. That, in essence, is why despite the predictions of digital pundits, the TV industry has continued to prosper. Through a series of disruptions—cable, DVD and now streaming video—programing has continued to evolve. Now, with the cable business model starting to unravel, we can expect an explosion of creative energy that will usher in a new golden age of TV....
Jeff Domansky's insight:
Gregg Satell looks at the new age of TV coming soon. Recommended reading. 9/10
Scoop.it!
As the CEO of Momentum Worldwide, a nontraditional agency that spans all facets of creative, media and ideation, Chris Weil knows how difficult invention can be. After all, he is credited with coining the term "phygital," which describes the increasing connection between the physical and digital world around us. Weil strives to bring what he calls a "total brand experience" to such clients as American Express, the U.S. Army and Microsoft.
Jeff Domansky's insight:
The future of agencies is all around "brave invention."
Scoop.it!
...Along the way since then, studies indicated that Marketing leaders felt unprepared for the changes that had come. And we’ve seen the increasing level of discussions on how marketing was evolving into content marketing and employing social business strategy.
And now the topic of conversation in B2B Marketing is change itself: our need to transform our organizations to be more customer-centric, agile marketing departments, with the technology and the talent required to meet demanding customer needs. This sentiment was also echoed last week at the Business Marketing Association’s annual conference titled the “BMA Blaze.” The conference was attended by nearly 800 corporate B2B marketers, publishers, agency heads and consultants from around the world....
Jeff Domansky's insight:
The Business Marketing Association conference highlighted research, marketing trends, social impact as critical to the future of business. this is a valuable post for marketing leaders.
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Scoop.it!
It seems like advertising is facing its Judgement Day. The other week, the 4A's hosted their Transformation conference in Miami. That gem about Facebook and smartphones? That was only one of the many great nuggets that Rishad Tobaccowala (Chief Strategist, Publicis Groupe) brings forth in this panel discussion about the future of the ad industry. Rishad is joined by Rob Norman (Chief Digital Officer, GroupM) and Scott Hagedorn (CEO, Annalect), and this is a highly intellectual and pragmatic look at where - exactly - the industry sits. It's an important conversation for all of us to watch and think about.
Jeff Domansky's insight:
Very interesting look at the future of advertising.
Scoop.it!
The marketing industry has a crisis on its hands. Most marketers don't know how to successfully craft and execute a digital strategy or measure ROI, according to a recent study. This is the marketing skills gap, and ninety percent of marketers say their team suffers from it. So what can they do?
Jeff Domansky's insight:
Agencies and marketing organizations need a new strategy to deal with the digital skills gap. The report "The Future-Proof Marketer in 2015" is recommended reading. 9/10
Scoop.it!
The rise of digital marketing and social media will require agencies to make significant changes to stay ahead of the competition. As digital marketing has continued to become a powerhouse in the marketing tool belt it has required agencies to consider how they can best serve the needs of the brands they serve. We’ve seen agencies slap social media on their list of services with little true expertise. Now we are seeing agencies slap content marketing on their list of services as it has become the new cool that everyone is all the rage about.
This is a natural progression of service offerings and frankly agencies have to figure out how to provide these services because their clients are starting to demand them. We’ve seen transformation in the traditional full-service agency as well as a resurgence for boutique digital marketing and social media firms. But is that enough? The report “The Digital Marketing Agency of the Future” released today by Skyword argues that it isn’t even close to enough. They took the insights of 16 innovative agency leaders and created a forward thinking view of what tomorrow’s digital agency needs to look like....
Jeff Domansky's insight:
Nichole Kelly takes an interesting look at digital marketing agencies in the future and how we can get to that future faster. This is a must-read for digital agency leaders.
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Mark Schaefer provides a superb list of fresh new "megatrends". His post is recommended reading for marketers, bloggers and PR pros! 10/10