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Scoop.it!
We know the Internet of Things is big and going to be massive in scope, impacting all aspects of marketing and communication.
Jeff Domansky's insight:
It's not the machine, it's the message! And the message will be even more important in the future as the number of devices grows exponentially. Thoughtful IoT post from Chuck Martin. 
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Scoop.it!
The IoT promises to add intelligence to everything from commonplace consumer items such as cars, light bulbs, and refrigerators, to industrial items such as machinery, railroad ties, and agricultural fields. Those “things” can collect and broadcast data across networks, enabling the data to be analyzed to add more value. Consumer and industrial products will be valued increasingly not just for their standalone functionality, but also for how well they work within the digital ecosystem.In the consumer realm, companies’ marketing success will depend on their ability to connect with, and creatively exploit, the interdependent network of apps, devices, and services....
Jeff Domansky's insight:
IoT means marketing challenges ahead including connectivity of disparate products and data sharing.
Ailsa Caroline's curator insight,
August 3, 2015 10:54 AM
IoT means marketing challenges ahead including connectivity of disparate products and data sharing. 
Lydia Gracia's curator insight,
August 3, 2015 12:24 PM
IoT means marketing challenges ahead including connectivity of disparate products and data sharing. 
Yashy Tohsaku's curator insight,
August 3, 2015 3:11 PM
IoT means marketing challenges ahead including connectivity of disparate products and data sharing. |
It's not the machine, it's the message! And the message will be even more important in the future as the number of devices grows exponentially. Thoughtful IoT post from Chuck Martin.