Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The 9 Essential Elements of any Content Marketing Strategy

The 9 Essential Elements of any Content Marketing Strategy | Public Relations & Social Marketing Insight | Scoop.it
From blog.thesocialms.com - December 7, 2014 9:39 PM

According to a study by Content Marketing Institute and MarketingProfs only 38% of B2B companies think their content marketing is effective. The same study also states that only 35% of the companies have a documented content marketing strategy.

My guess is that some of these companies do not even know whether they are effective or not. They cannot say what “effective” really is in regard to content marketing without goals, metrics etc. It would certainly help with effectiveness of content marketing to have a strategy at hand.

Here are 9 essential elements any content marketing strategy should include....

Jeff Domansky's insight:

Susanna Gebauer shares valuable tips for effective content marketing strategies.

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Desiree Mitcham's curator insight, December 8, 2014 11:55 PM

I thought a higher percentage of companies would think their content marketing is actually effective. I found it interesting that making companies don't set up goals or objectives and ways to measure their marketing.
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The Top Internet Retailers On Facebook, Twitter, Pinterest And Google+ [INFOGRAPHIC] - AllTwitter

The Top Internet Retailers On Facebook, Twitter, Pinterest And Google+ [INFOGRAPHIC] - AllTwitter | Public Relations & Social Marketing Insight | Scoop.it
From www.mediabistro.com - November 26, 2012 7:03 PM
The Top Internet Retailers On Facebook, Twitter, Pinterest And Google+ [INFOGRAPHIC]...

 

Back in May we looked at a visual from Campalyst that presented a wealth of data on the top 250 internet retailers in social media – Facebook and Twitter led the way as the social networks of choice.

 

Fast-forward to the present, and Facebook and Twitter are still numero uno amongst internet retailers, commanding a 97 percent and 96 percent presence respectively. YouTube maintains its third place, being used by 90 percent of respondents, while still wet-behind-the-ears Pinterest has leap-frogged Google+.

 

Some 78 percent of the top internet retailers use Pinterest, ahead of Google+’s 73 percent, which is up 6 percentage points since May....

 

[Marketers will find these stats interesting ~ Jeff]

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The 3 Best Social Media Tactics to Get More Customers | Social Media Today

The 3 Best Social Media Tactics to Get More Customers | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it
From socialmediatoday.com - November 12, 2012 9:02 PM
Social media can be used effectively to drive sales.

 

Because it helps you distribute marketing messages further, faster, and cheaper than ever before.

 

But most companies struggle, or don't see any return at all.

 

The reason has nothing to do with how often you update Facebook.

 

And everything to do with execution on one -- or all -- of these three tactics....

 

[Brad Smith shares excellent advice for socialmarketers ~ Jeff]

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No Story? No Brand. Transparent Storytelling in Marketing Helps Brands Win.

No Story? No Brand. Transparent Storytelling in Marketing Helps Brands Win. | Public Relations & Social Marketing Insight | Scoop.it
From www.sproutcontent.com - September 9, 2012 3:33 PM

Stories bring brands to life, giving them a perspective and personality. But where are these stories told? Stories create conversation between brands and consumers through packaging, websites, e-newsletters, blogs, brochures, magazines, and social media channels like Facebook and Twitter. These vehicles give brands a voice and become a storytelling platform where conversation happens and relationships are nourished.

 

[Good read for marketers and PR - JD]

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5 Ways to Market Your Brand With Location-Based Networks

5 Ways to Market Your Brand With Location-Based Networks | Public Relations & Social Marketing Insight | Scoop.it
From mashable.com - April 11, 2012 3:03 PM
If your marketing plan includes location-based networks, here are 5 ways to get started.

 

...Between the rise in location-based social networks, like Foursquare, and the mobile market’s meteoric growth, a new marketing avenue has opened up. Location-based marketing is a nascent frontier, and marketers are clamoring to take advantage of it....

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Social Media's Impact on Sales May Be Underestimated [INFOGRAPHIC]The Content Strategist

Social Media's Impact on Sales May Be Underestimated [INFOGRAPHIC]The Content Strategist | Public Relations & Social Marketing Insight | Scoop.it
From contently.com - March 24, 2012 6:55 PM
Social media’s impact on sales may be undervalued by up to 94% when the first-click attribution model is used, according to a new infographic by Adobe.

 

The company measured more than 1.7 billion visits to more than 225 company websites in the media, retail, and travel industries. It found that the influence of social media is much higher when measured using first-click, as opposed to last-click, attribution.

 

Last-click attribution is that final click that consumers make in the last stage of the “buying-cycle action.” Before users make those purchases, however, they visit social media sites, view banner ads, and do their research online.

 

The first-click attribution receives none of the credit, but it is just as responsible for closing a purchase. Marketers should note that success metrics must include first-click attribution as well....

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Advertisers are spending way too much on print, too little on mobile

Advertisers are spending way too much on print, too little on mobile | Public Relations & Social Marketing Insight | Scoop.it
From thenextweb.com - February 23, 2012 11:39 PM
In a report by mobile analytics company Flurry, it appears the advertising industry still doesn't seem to understand the potential mobile advertising has, despite the fact that it'swhere consumers are spending tons of their time.

 

It’s no surprise that larger agencies aren’t quick to jump to an emerging and potentially risky platform, but the staggering growth that the mobile industry has seen over the past few years is a sign that these companies need to act faster to reach customers. ...

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Not PR: A Top 10 Check List of What PR is Not - exploreB2B

Not PR: A Top 10 Check List of What PR is Not - exploreB2B | Public Relations & Social Marketing Insight | Scoop.it
From exploreb2b.com - December 4, 2014 9:27 AM

Too often - and yet understandably - people outside of the PR profession ask what PR is all about. But explaining what it is does not mean that it answers the sometimes negative thinking behind the question in the first place. So here's a top 10 check list of What PR is Not.

Jeff Domansky's insight:

So what the heck is PR? Well, here's what it's not.

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Media Marketing Mgmt.'s curator insight, December 4, 2014 10:42 AM

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Amanda Nadon-Langlois's curator insight, December 5, 2014 11:42 AM

I myself have been asked this question many times "what is PR?". Instead of trying to explain everything that this profession is, I like this approach of explaining everything this profession isn't. The list is much shorter. 

 

I especially like the "PR is not marketing/advertising" since many people think it is - I also have a hard time staying away from marketing tactics sometimes. 

 

The next time I am asked this question, I would feel comfortable sharing this article.
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Can You Talk the CEO Into Doing Social Media? | Viral Blog

Can You Talk the CEO Into Doing Social Media? | Viral Blog | Public Relations & Social Marketing Insight | Scoop.it
From www.viralblog.com - November 12, 2012 9:16 PM
The CEO is not exactly tripping over themselves to integrate social media into your company's marketing plan. So, where does that leave you?

 

You are the chief marketing officer at your company and you have to approach the big man or woman about trying something out. The goal, to get them to sign off on putting major time and effort into a social media campaign.

 

Yes, the company is doing well overall, but you and others know it could be turning an even bigger return on investment.

 

The sticking point, however, the CEO is not exactly tripping over themselves to integrate social media into your company’s marketing plan. So, where does that leave you?...

 

[How to make the social media case ~ Jeff]

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Why Ignoring Social Media Complaints Is a Huge Mistake | Forbes

Why Ignoring Social Media Complaints Is a Huge Mistake | Forbes | Public Relations & Social Marketing Insight | Scoop.it
From www.forbes.com - September 18, 2012 8:09 PM
Major Airline SM Word Cloud via Brian Solis It amazes me that even in today's social media savvy business environment there are still big companies that fail to engage with their customers, particularly customers that are frustrated and unhappy.

 

[Ignoring customer complaints, especially online, is no longer an option for savvy companies. The outcome positive or negative will impact your brand equity. This report should be required reading for marketers and reputation managers. - JD]

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Why are Brand Culture, Personality and Voice So Important? | Business 2 Community

Why are Brand Culture, Personality and Voice So Important? | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - August 24, 2012 11:39 PM

An excellent post by Annie Infinite which includes the following:

 

...There are five qualities, in step with brand personality, that seem to be common to every good social media engagement strategy that I’ve seen or executed:
1. Authenticity
2. Relevancy
3. Respectfulness
4. Integrity
5. Fervor (a lust to spend your life doing what you are doing)....

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8 Ways To Ensure Your New-Product Launch Succeeds | Fast Company

8 Ways To Ensure Your New-Product Launch Succeeds | Fast Company | Public Relations & Social Marketing Insight | Scoop.it
From www.fastcompany.com - April 4, 2012 10:05 PM

...But the fact remains that the success rates of new product introductions and innovations have improved little over the last 20 years. Booz & Company reports 66% of new products fail within two years, and Doblin Group says a startling 96% of all innovations fail to return their cost of capital. This is due to a number of factors, including economic conditions, an explosion of consumer touchpoints, shifts in decision-making behavior, and the deluge of information marketers have to sift through to ensure they are up to speed with the latest trends.


Here are 8 steps any company can follow to increase their odds of growth and transformation through a new product launch...

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Rallying Help in a Crisis: How One Marketing Manager Got It Wrong | Brass Tack Thinking

Rallying Help in a Crisis: How One Marketing Manager Got It Wrong | Brass Tack Thinking | Public Relations & Social Marketing Insight | Scoop.it
From www.brasstackthinking.com - February 24, 2012 10:37 PM
Marketers - or anyone in communications, for that matter - don't do this.

 

...As a marketer, your job is to build, enhance, and preserve the brand of your company in order to help it grow. Doing that requires more than promotion and spending the entirety of your efforts on how you can get attention. Doing that requires establishing a reputation over time with everyone that can make a difference to that brand in the long run. That includes your customers, your prospective customers, the media, the public, investors, and even competitors for starters....

 

[Bad PR... bad - JD]

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Top Ten Real World Interactive Campaigns

Top Ten Real World Interactive Campaigns | Public Relations & Social Marketing Insight | Scoop.it
From www.simplyzesty.com - February 19, 2012 7:10 PM
We love to see companies thinking outside the box and creating innovative campaigns that engage fans and actually work.

 

So we’ve compiled the Top Ten Real World Interactive Campaigns for you to enjoy this weekend! These companies harnessed the power of social media and took it out into the real world, with brilliant results. In no particular order, here we go!...

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