Public Relations & Social Marketing Insight

Once again, the Walmart website made a pricing error, and once again shoppers tried to pounce on it only to later have their orders canceled.

And as always happens in these situations, some of these folks are mistakenly claiming that this was a bait-and-switch scam.

This time, the deeply discounted item was a $100 Walmart gift card, which the site somehow listed as only $10.

So of course, people jumped at the chance to purchase these deeply discounted cards.

One woman tells Houston’s ABC13 that she ordered 80 of these cards (total face value: $8,000) for $800....

Attaching a star to your brand is something that advertisers have done since the first rock retailer made a cave drawing of Thutronk the Hunter carrying one of his store’s special stones. And yet, science says that people just don’t care, and that it may have a negative impact on your brand.

New research from the folks at ad analytics service Ace Metrix, who released a similar study in 2011, claims to confirm that celebrified ads do not generally perform as well as ads with unknown actors who hope to someday be celebrities...

The results found that ads without celebrities continue to outscore star-studded ads in all seven facets of the Ace scoring system. It’s not a huge difference, with the overall average score for celeb ads virtually the same as regular non-celeb spots. But Ace says this underscores just how little a difference having a celebrity in your ad makes....

I can't believe this.Yes, advertisers lie. Or at least bend the truth a little. Everybody knows that, right?

WRONG. People expect to get what what they see on the billboard, but what they don’t know is that it’s impossible. I mean seriously, have you ever wondered why a Big Mac looks 1000% percent better on TV than what you get at the 2am drive thru?

A new infographic from Finances Online reveals just how far companies will go to make their products seem more appealing – from replacing actual ice cream with mashed potato for a more solid appearance to using motor oil for honey or syrup.

To show the disparity between common ads and actual products, Finances Daily compared popular food, hotel and fashion brands, revealing how different the ad images can look from actual items.....