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Scoop.it!
This past year, we've seen the importance of visual content emphasized by the changes that occurred across almost every major social network, including Facebook, Twitter, Instagram, and Pinterest. At the same time, both video and infographics have become powerful tools for brands looking to communicate more easily with their readers. 
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Scoop.it!
...Businesses are using social media, but consumers don’t seem to be taking much notice, a new study by customer experience strategy, design and research company Fifth Quadrant has found, with businesses blamed for not being where the customer is.
The report titled ‘Emerging Consumer Channels: Social Media, Web Chat and Smartphone Apps’ has found that more than two-thirds of businesses were using some form of social media to communicate with customers, but only one third of those customers using the channel returned over the past three months. The issue seems to lie in which sites are popular with consumers versus which sites businesses are predominantly using, suggests the report....
Jeff Domansky's insight:
Sobering research study for marketers of all kinds...
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Scoop.it!
Experian Marketing Services released its 2014 Digital Marketer Report, with the theme of “becoming a cross-channel marketing mastermind.” The report, available for download here, is an extensive analysis of the landscape as it currently sits for digital marketers in 2014. This is the sixth iteration of the report, which runs over 100 pages and is chock-full of digital imperatives. For travel brand marketers working towards planning their next fiscal year budgets in the coming months, this report also reveals some key areas of shifting focus. Here are some of the benchmarks and trends being tracked in the report – this is only a taste, as the report is truly extensive in benchmarking scope....
Jeff Domansky's insight:
Invaluable marketing insight and highly recommended reading for marketing, PR and social marketing pros. 9/10
Scoop.it!
LinkedIn is the most popular social media tool among the nation's fastest-growing private companies, according to a study by the University of Massachusetts at Dartmouth, Center for Marketing Research, under the direction of researcher Nora Ganim Barnes, PhD.
More than 8 in 10 companies listed on the 2012 Inc. 500 (81% of them) use the professional networking site, up from 73% a year earlier. Meanwhile, the proportion of Inc. 500 companies using Facebook has declined, from 74% in 2011, to 67% in 2012....
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This is absolutely essential reading for PR, marketing and social media pros. 10/10