Public Relations & Social Marketing Insight

A Mobile friendly Website Design is More Important than Ever… In the UK there are 23 million smart phone users over the age of 13, an increase of over 50% year on year.*

57% of customers said they would not recommend a business with a poor mobile experience, while 40% said they would switch to a competitor offering a better one, according to a 2011 study by Compuware....

The downside to this is when they are directed to your site and it is not optimised for mobile it will not display properly. In fact, any websites built with Flash will not display at all on iPhones or iPads. 35.1 million iPhones were sold in Q2 2012 alone and they will just show a blank screen.

If users cannot easily find the information they are looking for they will simply click back to the search engine and go to your competitor’s website....

In a report by mobile analytics company Flurry, it appears the advertising industry still doesn't seem to understand the potential mobile advertising has, despite the fact that it'swhere consumers are spending tons of their time.

It’s no surprise that larger agencies aren’t quick to jump to an emerging and potentially risky platform, but the staggering growth that the mobile industry has seen over the past few years is a sign that these companies need to act faster to reach customers. ...