Public Relations & Social Marketing Insight

Data from the Pew Research Center shows teens now primarily use their smartphones to access the Internet -- and this could have a big impact on your business.

Teens use smartphones (shocking, right?). What you might find more interesting is that new data from Pew Research Center shows that 78% of U.S. teens now have a mobile phone—and nearly half of them (47%) own a smartphone. As a result, smartphones are now the primary devices that teens use to access the Internet—and this has big implications for your marketing strategy.

The Pew study reports that 50% of teen smartphone owners say they use the Internet through their phones. And 3 in 4 teenagers report they’re “mobile Internet users,” which means they access the Internet on some sort of mobile device including phones and tablets (compared to 55% of adults who classify themselves in the same category)....

Google has just launched a new app that business owners will find incredibly useful. Google has just launched a brand new application called Google Places for Business in the App Store.

The app allows users to connect their business with Google Search, Google Maps, and Google+ from an iPhone or iPod touch, and is free to download and install. Thanks to this new application, it’s now easier than ever for owners to promote their business online.

In Google Places for Business, users can not only check on their online business listing, but also have the option of updating the details of their business on the go, directly from an iDevice....