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Mobile shopping behavior continues to evolve with consumers using smartphones and tablets for both researching and purchasing products.
I came across an interesting new study around this that shows how the actions of research and purchasing differ by device.
While the smartphone is the device for research, the tablet is more the device for purchasing, according to the study by a Lenovo team led by Mo Chaara, Director, Site Optimization, in the Global Web Marketing Team at Lenovo....
Here's the key marketing piece: "No matter how it is delivered to the mobile consumer, it looks like it still comes down to the [content/info] value delivered, not necessarily the method of delivery."