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Our CEO recently broadcast a link to Secrets of the Science of Persuasion, a whiteboard presentation by Robert Cialdini and Steve Martin (no, not that Steve Martin). In it, Cialdini and Martin discuss six factors of persuasion and include scientific validation of the concepts.As I watched, I wondered how these factors might relate to PR and media pitching. Here’s what I came up with..
Adding a little Psychology 101 to your PR and marketing can bring you better results.