Public Relations & Social Marketing Insight

To run for president, you need to possess a certain je ne sais quoi when it comes to communicating messages that can provoke people to take action.

So regardless of which side of the aisle you sit on, your brand can take a lesson from each of the master marketers who remain in the race. The candidates clearly know how to engage their base.

Below are some of the top strategies and tactics of Decision 2016, which can be applied easily to your organization’s social channels to gain traction and win over some very loyal constituents....

Just as with the polling numbers for the election itself, it’s difficult to tell what’s what with Ivanka Trump’s line of clothing. Is it benefiting from all the exposure, including that afforded the #GrabYourWallet boycott campaign started a few weeks ago after the videotape of her father’s salacious brags to Billy Bush surfaced, or is it taking a hit?

“The boycott was started on October 11 by Sue Atencio, a 59-year-old grandmother, and marketing specialist Shannon Coulter, who said they were shocked by Trump’s recently unearthed interview with ‘Access Hollywood’ in which the then-reality TV host bragged about his sexual conquests of women and his ability as a celebrity to ‘grab them by the p–sy,’” Itay Hod writes for The Wrap.

The New Yorker’s Sheelah Kolhatkar wrote an insightful look at Ivanka fighting to “save the brand” the following week. 

“She embraced the family philosophy of turning everything into an opportunity for personal enrichment; the morning after she introduced her father at the Republican National Convention, she broadcast on Twitter an image of herself wearing one of her fashion label’s dresses on the stage with the exhortation: ‘Shop Ivanka’s look from her #RNC speech,’” Kolhatkar wrote....