Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Whoa, Sony Trained Octopus to Take Photos of Aquarium Visitors | @Adfreak

Whoa, Sony Trained Octopus to Take Photos of Aquarium Visitors | @Adfreak | Public Relations & Social Marketing Insight | Scoop.it

This particular sea creature was used to promote the water- and shock-resistant camera because octopuses are among the most intelligent denizens of the deep. (Besides, clams can't take direction, and lobsters are too darn tasty.)


A special rig helped Rambo push a shutter button to capture images of visitors outside her tank at Kelly Tarlton's Sea Life Aquarium in New Zealand. Rambo's trainer, Mark Vette, says it took her just three attempts to understand the process, though at times she behaved like an eight-armed diva, smashing several cameras to bits during a two-month training process. (Elsewhere, this little dude mastered octo-selfies in no time!)...

Jeff Domansky's insight:

Holy mackerel, this octopus can use a camera! Sony and FCB Auckland trained a female octopus named Rambo (no relation) to take pictures with a Cyber Shot TX30 camera for this captivating minute-long video.

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Carlsberg Makes Londoners Happy With Billboard That Gives Out Free Beer

Carlsberg Makes Londoners Happy With Billboard That Gives Out Free Beer | Public Relations & Social Marketing Insight | Scoop.it

If you thought Coke Zero's drinkable billboard was impressive, Carlsberg would like to serve you some outdoor advertising with a bit more kick.


The Danish brewer, with help from ad agency Fold7 and design company Mission Media, unveiled a beer-dispensing billboard at The Old Truman Brewery on Brick Lane in London. The billboard was emblazoned with the headline, "Probably the best poster in the world." The brand was on hand to monitor the drinkers, making sure no one was under 18....

Jeff Domansky's insight:

Tasty beer billboard campaign turns hops heads in London. Only in Britain? Pity!

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