Radio Research and The Data Whisperer | Public Relations & Social Marketing Insight | Scoop.it
From jacobsmediablog.com - April 9, 2015 3:03 AM

In the past few weeks, we’ve leaked a few data slides, but I think the misshapen pyramid below may be the most important of them all to radio. In the survey, we provide respondents with a long list of attributes, and ask them to tell us which ones are the main drivers behind why they tune in AM/FM stations....