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Though banned in China, paying for positive news coverage is so widespread that many publications and broadcasters have rate cards listing prices.
SHANGHAI — China is notorious for censoring politically delicate news coverage. But it is more than willing to let flattering news about Western and Asian businesses appear in print and broadcast media — if the price is right....
And while Western companies and many Chinese journalists are loath to discuss the subject, public relations and advertising firms are sometimes surprisingly candid about their roles as brokers in buying flattering coverage, referred to here as “soft news” or “paid news.”...
